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25 Must Read Social Media Marketing Tips

by LeeOdden on 04/27/2009 08:25   0 comments , 1825 views
Categories: Social Media, Best Practices, Advertising, Media 2.0, Companies, Blogging
Tags: interviews, social media marketing, tips

Social Media MarketingThe benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Advice includes justifying investment in social media, strategy, how to decide on tactics and measuring success.

Our 25 contributors include:  Charlene Li, Richard Binhammer, Chris Brogan, Katie Paine, Valeria Maltoni, Joseph Jaffe, Dave McClure, Tac Anderson, Brian Solis, Rohit Bhargava, Jim Cuene, Jason Falls, Michael Brito, Scott Monty, Gary Koelling, Jessica Berlin, Tim Collins, Dave Evans, Brian Clark, Debbie Curtis-Magley, Geoff Livingston, Frank Eliason, Lindsay LeBresco, Nick Ayres and Shonali Burke -  an impressive mix of social media tal... read more >>

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Six Myths of Social Media Marketing, with a note on costs.

by Steve Raye on 04/13/2009 18:02   0 comments , 492 views
Categories: Social Media, Best Practices, Marketing
Tags: social media marketing
Here's a great piece from by B.L. Ochman who writes the Whatsnextblog on Six Myths of Social Media Marketing. She's really on point with what we've found to be common misunderstandings of SMM. I think her reference numbers on costs are a bit high, at least for our industry, but I can see how they would apply to broader CPG categories. I've edited my post at her request and suggest you go to Business Week to read the whole piece. In case you don't want to read the original article, here is my summary of the key takeaways:

-SMM isn't an option, it's a required marketing tool.
-SMM requires funding, it can't be a budget footnote
-SMM can have immediate results, but takes time to deliver real value.
-Building traffic has to be a core component...it won't happen on its own
-Monitor, measure, manage...SMM without a rigorous and informed analysis and reporting component is not only wasteful, it tells your visitors you're not listening.

And one point not mentioned in this piece is the importance and utility of new software to monitor, measure and manage. It's not cheap, averaging about $2,000/month for user access, but extraordinarily useful for getting maximum use out of a SMM program. You... read more >>
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