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How to Use Twitter for Business

by Tom Pick on 05/06/2009 08:23   0 comments , 934 views
Categories: Twitter
Tags: twitter, seesmic, ping.fm, twitter tools, hootsuite, chris abraham, social pr, abraham harrison, anamitra banerji, using, for business #followfriday tag recommended, socialtoo, desktop, best p
I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji, product manager at Twitter, on using Twitter for business. If you've got an hour, check out the slides and presentation video; if you only have a few minutes, here are the highlights from the presentation.

What Twitter is Useful For

1) sharing real-time news, such as what was happening, while it was happening, during the terrorist attack on Mumbai;

2) monitoring what people are saying about your company, brand, industry, hobby, favorite charity, cause, or anything else; and

3) business.

The primary business use of Twitter is for listening to and carefully communicating with customers and prospects. However, there are multiple examples of companies finding other interesting uses for Twitter:

CRM—JetBlue, Comcast Cares, Starbucks, Ford

Branding—iStock, Whole Foods

Product promotion—DirecTV, DealUniversity

How to Prospect for an Audience

1) Mine your email accounts for people that you know / have interacted with, and search for them in Twitter.

2) Follow suggested people from Twitter (these are usually high-profile Tweeters).

3) Follow the people who the top influencers ... read more >>
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Twitter and Me

by Ari Herzog on 05/04/2009 15:06   0 comments , 366 views
Categories: Twitter, Video Blogging
Tags: twitter

In the first of a series of videos I’ll be making this year, I’d like to share with you my thoughts on why I joined Twitter, how you can do many things with Twitter, and what I think of the follower/following construct.

Lasting about 30 minutes, I also verbalize what I previously wrote about unfollowing you.

       

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How Do You Use Twitter? on Vimeo

by wolkia on 05/04/2009 09:15   0 comments , 352 views
Categories: Twitter, Video Blogging
Tags: twitter, biz stone

Video from Biz Stone on how various peeps are using Twitter in their everyday lives.

  


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DIY: How To Find Authoritative Twitter Users Plus 100 To Get You Started

by Jim Tobin at Ignite Social Media on 04/30/2009 14:20   0 comments , 214 views
Categories: Twitter
Tags: twitter

There are a ton of Twitter sites aiming to attach a Twitter rank to a user profile, and frankly most of them are spotty at best. Follower count in my opinion is one of the worst metrics to go by with Twitter, and unfortunately that is a main cornerstone to many of the Twitter ranking systems out there.

Many of the Twitter grader tools pull in specific information that the API provides, and there is one major count that is not currently being passed through in an easily digestible format.

Favorites As An Indication Of Quality

favorites

Favorites is a way for users to bookmark tweets from their Followers. Twitter users who have had a large amount of people favorite their tweets can be a great indication of authoritativeness and quality.

I have attempted to create a DIY way to decide which twitter users in a give sector are beneficial to follow, engage etc. The following 4 steps will show you how to set this up on your own and allow you to target key influencers and twitter users likely to add to the conversation.

Step 1: Develop a Niche TwitterRoll

twitter_lists

Start off with your favorite list of Twitterers, whether you are looking to find new followers or simply looking to identify the top ...

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terrific Tr.im trims Tweet time

by alias on 04/27/2009 13:09   0 comments , 582 views
Categories: Twitter
Tags: twitter, tr.im

Okay, the title of the post was bad attempt at a haiku. But the tr.im plugin for Firefox is incredible and helps you tweet interesting reading in matter of seconds. More importantly it shows you the analytics behind how many actual users went to that particular tr.im url. While Tr.im is yet another url shortening service like the tinyurl.com and bit.ly services, what makes Tr.im stand out in a terrific manner are the following innovations -

1) User friendly Firefox Plugin that can be downloaded from https://addons.mozilla.org/en-US/firefox/addon/10232/

See the screenshot of the Tr.im panel which conveniently opens on the left. The Statistics can be seen in the separate window ( note the Twitterfox application which is also open on the right - that is a separate application)

2) Analytics for tracking the locations, of people who click on the url and whether they were human or a bot.

3) Seamless Twitter integration even for multiple accounts

So it seems like you will run out of excuses to run away from Twitter soon, and all the additional social network data being generated could really help the next generation of response and online propensity models.

Tr.im that!!

screenshottrim

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Simple Advice for Brands on Twitter

by Tom Humbarger on 04/24/2009 18:07   0 comments , 385 views
Categories: Twitter, Marketing
Tags: twitter, analytics, brand, beckersurf, hootsuite

One of my friends runs Becker Surfboards, a surf company based in Hermosa Beach and I was surprised to see that they had a Twitter presence last week.

@BeckerSurf on Twitter

However, @beckersurf’s initial attempts at Twittering are a little weak - so I decided to offer them some free advice.  While thinking about the simple advice I could share with them, I realized that this advice would be appropriate to many small to medium-sized businesses who are starting to feel their way on Twitter - so the advice has turned into a blog post that I decided to share with everyone.

Build followers - For a retail operation in a pretty hot space like surfing and surf apparel, having only 22 followers is not going to get you much traction.  You need to rapidly build up the number of people following your brand to several thousands or you are wasting your time.  Check out how Zappos uses Twitter to engage their customers and provide support.

Here are some ideas to build followers:

  • Use Twitter search to find people who mention surfing in their tweets and follow them
  • Start following surfing celebrities or brands who are on Twitter;  for starters, here are some surfing pros on Twitter whi...
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Twitterfox- Twitter for the busy people

by alias on 04/24/2009 14:20   0 comments , 347 views
Categories: Twitter
Tags: twitter, twitterfox

Here is a nice firefox plugin for people who want to start using Twitter without losing too much time. It sits nicely in one corner and gives gentle tweets - think of it as a big instant messenger, big in terms of number of followers and need to use twitter and busy in terms of time, but very nice and comfortable. The screenshot says it all and all you need to do is start using Firefox and install this from http://twitterfox.net/.

Heavily recommended for non users of Twitter who are curious on what this thing is all about—-

Screenshots courtesy  myself and the gentlepeople at http://twitterfox.net/.

screenshot-decisionstats-e280ba-dashboard-e28094-wordpress-mozilla-firefox

TwitterFox is a Firefox extension that notifies you of your friends’ tweets on Twitter.

This extension adds a tiny icon on the status bar which notifies you when your friends update their tweets. Also it has a small text input field to update your tweets.

Install TwitterFox

If you want to get updates of TwitterFox, feel free to follow @TwitterFox.

New Features and Changes in Version 1.7.7.1

  • Supported Firefox 3.1b3
  • Added a context menu to each tweets which has:
    • Copy
    • Re-tweet
    • Open this tweet in new tab
    • Delete tweet
  • Auto extract is.gd and bit...
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TweetDeck - The benefits of groups

by Ed Richardson on 04/22/2009 07:37   0 comments , 630 views
Categories: Twitter
Tags: twitter, tweetdeck
TweetDeck application

I've been using TweetDeck now for several months. Except for its propensity to swallow memory, I think it's probably one of the best Twitter interfaces out there.

If you don't already use it, I'd highly recommend you give TweetDeck a go.

Recent updates have extended the service further to offer Facebook integration and other nice features like TwitPic previews.

One of the useful features I use on Tweetdeck daily is the facility to set up groups.

Groups allow me to follow defined collectives of Twitter users for specific reasons.

Amongst my groups I have "work colleagues", "web PM's" and "SEO" to name a few.

Whenever a member of a group posts a tweet it alerts you via the usual pop-up message, but defining which group has posted.

If you've got some work relating to a specific sector or project area its very hand for staying in touch with a subject as it develops.

TweetDeck groups iconTo create a group use the icon on the top TweetDeck toolbar, upon click this will create a new coloumn within the TweetDeck window. From here you simply name your group, then click the check boxes next to the users you want to be part of that group, finally save the group.

TweetDeck will create a new column in the application windo... read more >>
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"Social Media" is hype. "social media" is real.

by Damien Basile on 04/20/2009 01:27   0 comments , 261 views
Categories: Social Media, Getting Started, Best Practices, Basics, Media 2.0, Marketing, Social Networking
Tags: linkedin, social media, marketing, facebook, communications, twitter, communication, technology, myspace, word of mouth, social, communicating, communications platform
© Will Lion 

 © Will Lion
"We don't think of social as a destination. We think of social as a dimension." ~Ari Balogh, Yahoo! Chief Technology Officer commenting on how Yahoo! will make services associated with social networking part of the fabric of their existing sites and not just another service. (Source: NYT, Bits)

 

Social Media is hype. People don't understand it. Companies are scared of it. For what? They're only a bunch of silly programs that are touted as the next big thing, just like email and the internet and computers and the telephone and the television and radio and countless others.

 

So why is Social Media causing such a stir among people AND companies? All the technologies I have mentioned above have been used for many reasons. The main reasons businesses use them are to influence consumer decisions to empower them to buy. Social Media functions a little differently than that traditional paradigm and this is what scares people who are used to doing things a certain way. If it ain't broke don't fix it. Well, it was broke.

 

Traditional avenues of multimedia such as newspapers, television and radio are broadcast mediums that companies buy advertising on to tell ... read more >>
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Describe your Blog in 120 characters or less! The Future is Entertaining

by Todd Jordan on 04/13/2009 21:14   0 comments , 429 views
Categories: Twitter
Tags: twitter

Tom Maduri of The Future is Entertaining is bringing the fun to 12 for 12K. He’s raising money by letting you brag about your blog. The catch? You have to give your elevator pitch in 120 characters or less.

The blogs he picks out will have $50 donated to 12 for 12K on their behalf. In addition, each blogger selected will receive a $50 iTunes gift card. Sweet deal I say.

I left my blog description in 120 characters or less. Will you?

(a favorite of mine - “Suzemuse. Because stuff falls out of my head and I need a place to put it.”)

Tom Maduri can be found on Twitter as well. I recommend you consider following him.

About 12 for 12K:
“The 12for12k Challenge is the combination of social media and fund-raising that aims to change the lives of millions worldwide.

Its aim is to raise a minimum of $144,000 for 12 charities over the course of 2009, with a new charity being supported every month. All proceeds raised go directly to the chosen charities.” 

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