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Podcasting

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Case Study Video: How to Use Social Media


Allan Schoenberg, director of communications at CME Group, explains that using social media isn’t about being a part of every social media tool. It’s about being where your customers are and knowing what you hope to achieve using social media.

See the video: PRDaily – VIdeoCollector

Posted in Communication Tagged: social media, social media measurement, social media planning

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What's Vodcasting or Video blogging?

“The combination of video files posted to the internet with a method of updating the content quickly and combining the usability of blogs with video files is known as Video blog or Vodcasts” Zen (2005). Video blogs are not just the videos, which could be found widely on internet, but video blogs carry some of these features along, Meng (2005):
  • Video blogs are downloadable files,
  • A regular updated blog format,
  • A RSS Feed with enclosure.
The video blogs are downloadable files, if it is not downloadable; it usually does not count as it is a video blog because the concept behind it is that the user can download the file and can access it even without the internet anywhere and anytime. Most of the video blogs use standard blog format, which give an ease of updating it so that it can come on ranking of search engines and the viewers can find it, and with RSS enabled on it, people can subscribe to the feed and can download videos wherever it is convenient for them. RSS reader is check feeds on schedule automatically, every time any new video blog is added it would be sent automatically to the subscribers.

Creating a vodcast is as easy as 1-2-3,

Source: Meng (2005), “ ...
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How to synchronize your podcast feeds on many computers

A friend recently asked me if I knew of a way to synchronize his podcasts (using iTunes) on multiple computers.

Initially I had no idea, but then I remembered PodNova.

Aside: I’ve since learned that iTunes supports OPML import / export, but still think PodNova is the better way to go — online centralized repository of all your podcast feeds VS saving and moving OPML files between computers.

I’d written about it a few years ago when I was looking into a text-to-speach solution for my blog: How to convert your blog post into a podcast.

Basically, PodNova is a service that you use to subscribe to all of your podcasts. Or, you can stream your podcasts directly to your computer (or mobile device: iPhone, iPod Touch, etc).

But, if you want to keep all your computers synchronized, you simply point  your iTunes subscription at ‘your personalized’ RSS podcast feed. Done.

The result is that you now have one feed to remember, but that feed now contains ALL your podcast subscriptions. All you have to do is subscribe to your PodNova feed, sit back, and enjoy your podcasts. Once per computer.

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How to analyze a podcast for marketing

Measuring the micro media of today is a big challenge. 

For marketers there is this ever pertinent challenge of how to measure mediums like blogs, wikis and podcasts.With Social Media Channels like blogs and podcasts, the traditional metrics of reach and frequency won’t work, and more often than not, you will have to justify by qualitative metrics at best.

 So here I attempt to highlight the right metrics for marketers. And hope that user generated content is monetized in a way that it is worthy of. I have always thought that podcasts and blogs need to be monetized- in a way that is appropriate. I think one major hurdle to achieve that objective is marketers ignorance. Another one is the content creators incapacity to market themselves well. But that is another story.

 The main issue is the lack of standards and ignorance. Chicken and egg situation actually. Usually problems like this wait for ’scale’ to be solved. Marketers scramble for answers only when the right scale is achieved.I just put together a podcast series on www.chasingthestorm.com and attempt to put together a set of metrics and parameters to analyze podcasts. What better way to put up an analysis through the me...
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Podcasting 101 in 5 Steps: Building a Better (and Successful) Podcast

Podcasting. In a word, it's simple. You need a bit of equipment (you probably already have what you need). You need a subject and focus (if you are in business, you have this, we hope). Outline your podcast, then jump in. Tape and publish some practice episodes. Ask your critics to provide constructive feedback. Then publish and market. It's fun, easy, and a great way to put a global face to your business. These are steps to putting together your own podcast kit.

Let's get you started...   

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