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What is RSS and How Can it Help Your Marketing?


RSS iconYou’ve most likely heard of RSS feeds, but you might still be wondering exactly what they are. RSS stands for “Really Simple Syndication.” RSS itself is just the format for delivering regularly updated web content. Blog feeds allow readers to keep up with the newest info posted on different sites, and people “subscribe” to the feeds of their choice.

Enter the “Feedreader”

For example, there are 25+ blogs out there that I enjoy reading on a regular basis. I want to keep up with them because they help keep me up date with all of the latest information in my niche. However, I don’t want to have to go out to the web and pull up each blog individually every day just to see whether they have been updated. The solution to this is to use a “feedreader” to see all of my favorite blogs’ latest content all in one place. Feedreaders allow you to access new content in two main ways: through the actual reader itself or via email updates. One of the most popular feedreaders and the one that I use is Google Reader.

The Business Use

Why is this important for marketing? Two reasons: 1—It’s a great way to stay current and educated on the things going on in your niche or market through ... read more >>

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What's Vodcasting or Video blogging?

“The combination of video files posted to the internet with a method of updating the content quickly and combining the usability of blogs with video files is known as Video blog or Vodcasts” Zen (2005). Video blogs are not just the videos, which could be found widely on internet, but video blogs carry some of these features along, Meng (2005):
  • Video blogs are downloadable files,
  • A regular updated blog format,
  • A RSS Feed with enclosure.
The video blogs are downloadable files, if it is not downloadable; it usually does not count as it is a video blog because the concept behind it is that the user can download the file and can access it even without the internet anywhere and anytime. Most of the video blogs use standard blog format, which give an ease of updating it so that it can come on ranking of search engines and the viewers can find it, and with RSS enabled on it, people can subscribe to the feed and can download videos wherever it is convenient for them. RSS reader is check feeds on schedule automatically, every time any new video blog is added it would be sent automatically to the subscribers.

Creating a vodcast is as easy as 1-2-3,

Source: Meng (2005), “ ...
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Accepting Google Docs Input: 2 Minute Yahoo Pipes Demo

This video shows how to use data from Google Docs as an input into Yahoo Pipes. In a previous video, I showed how to use a list of items in a CSV file. If you haven’t already watched the CSV input demo, you should start with it, since this pipe builds on the previous one. [...] read more >>
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