All Posts | Social Media Today
Sign up | Login with →

All Posts

Here Is Why Twitter Bought Social Data Startup Gnip

April 17, 2014 by Prasant Naidu

Twitter bought social data startup Gnip.

“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..[read more]

Creating Authentic Growth (for Your Startup)

April 17, 2014 by Natascha Thomson

Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com

On March 27th, at the #StartupMarketingConf, Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com (in a 2010 blog post, he coined the term #GrowthHacker), presented the morning keynote "Stacking the Odds for Authentic Growth." This blog provides the key take aways.[read more]

6 Steps to Effective Web Design Planning [VIDEO]

April 17, 2014 by Spencer Ploessl

web design tips from The Beard

One of the toughest challenges that comes along with designing or redesigning a website is the planning. In order to make sure your project runs smoothly from beginning to end, you'll need to put together a solid strategy to achieve your goals. Today I'll take you through six easy steps that will allow you to set up an effective planning strategy.[read more]

exclusive

Social Startups: PopNod Connects Your Spring Shopping with a Cause

April 16, 2014 by Shay Moser

Social Startups column.

The crowdfunding startup PopNod puts all the spring shopping and charitable giving eggs into one basket. It gives access to nearly 300 popular stores online, including big brands like Nordstrom and Best Buy as well as small boutiques. Then it gives you a chance to turn cash back savings (typically from 1 to 10 percent) into donations to 100 charitable organizations.[read more]

How to Use Hashtags to Increase Your Social Media Presence

April 16, 2014 by Warren Knight

#Hashtags.

Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. They will help you find relevant conversations and interesting people to follow.[read more]

Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?

April 16, 2014 by Prasant Naidu
3

Is Facebook still viable for marketers?

Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.[read more]

Beauty Brands and Social Media

April 16, 2014 by Jaylee Miguel
1

What's the beauty industry up to?

The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted. For an industry been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.[read more]

exclusive

Data as Currency: Or Why Your Balance Sheet Needs Another Column

April 16, 2014 by H.O. Maycotte

Big Data / shutterstock

"WhatsApp is on a path to connect one billion people. The services that reach that milestone are all incredibly valuable," said Mark Zuckerberg about Facebook’s $19 billion buy-out of WhatsApp. What he is talking about is big data — and the insanely high value proposition that comes with it.[read more]

exclusive

Breathing Life Into Email Campaigns

April 16, 2014 by Sherry Chao
2

Better email campaigns.

Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.[read more]

exclusive

Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
1

New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

exclusive

Getting Real About 'Fauxthenticity'

April 16, 2014 by Laura Ciocia

Fauxthenticity.

Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots. It represents a very deliberate and measured effort to manufacture transparency through not so clever copy, a monologic tone and the usage of yesterday's tools and resources (i.e. stock photos).[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

How to Lose a Follower in 7 Ways

April 16, 2014 by Aimee Woodall
1

Unhappy followers? / shutterstock

What makes someone click the “Unfollow” button on a person’s profile? If you’ve ever wondered something along those lines, you’re in luck. Without further ado, here are the seven ways you can lose a Twitter follower — and what you can do to prevent it.[read more]

The Easiest Way to Decide Which of Your Social Profiles Need Work

April 16, 2014 by Evan LePage

Which of your social profiles need attention?

If you’re like most social media users, you almost surely play favorites when it comes to certain networks. Maybe you adore Twitter, but only use Facebook because your business has a following on its page. Perhaps you’re very visual, and your Pinterest board and Tumblr blog are updated every day, while you only visit your LinkedIn profile once a month.[read more]

exclusive

3 Talking Points for Facebook’s E-Money Endeavor

April 16, 2014 by Rob Sutter
3

Facebook’s E-Money endeavor.

Like most people, I like making purchases over the Internet. When talking about the methods to do so, PayPal has to be amongst the most notable. It is so notable, in fact, that it seems like Facebook is inching closer to taking a piece of the figurative pie.[read more]

exclusive

The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

April 16, 2014 by Andy Newbom

Performing arts is now tweet or perish.

In many endeavors seeing “how the sausage is made’ is a distinct turn-off. Performing arts are entirely different. Seeing backstage and before and after performances, getting to meet the artists themselves and living vicariously through them, adds richness and intensity to the entire experience.[read more]

Differences in Using Social Media Around the Globe

April 16, 2014 by Natascha Thomson
3

Ingeborg van Beusekom, SAP Nederland BV.

Silicon Valley (the home of many hot social media platforms) is not representative of the whole US but overall, the sentiment towards social media in the USA is overall positive. There are concerns about privacy and online bullying, but most businesses have embraced social media, especially Facebook, LinkedIn and Twitter, to engage with their target audience.[read more]

7 Ways Businesses Should Use Blogs

April 16, 2014 by Brennan Girdler

business blogging / shutterstock

Almost every serious business (with a website) has a blog. But why? In this post, I’ll explore 7 of the primary reasons companies host, write, and maintain blogs. Most of these businesses blog out of instinct, though recognizing the potential is the first step to making a blog worthwhile.[read more]

Make Free WiFi Calls with Facebook’s Messenger App

April 16, 2014 by Steven Scheck

Make WiFi calls on Facebook / shutterstock

The Facebook Messenger app is now giving its users the ability to make free phone calls over Wifi connections to other Facebook Messenger users. Yes, you heard it right! It is for all Facebook Messenger users across the globe. This new feature especially benefits those who have weak mobile service in their house.[read more]

11 Lessons about Digital Communities from Rome: A Photo Essay

April 16, 2014 by Courtney Hunt

Rome.

It may be an ancient, bricks and mortar city, but the buildings, infrastructure and inhabitants of Rome offer many design insights into cyberspace, particularly when it comes to building, maintaining, and participating in digital communities. This post shares 11 lessons, organized into three feng shui-inspired themes.[read more]

 
Logo