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In the end, CDNs are all about load time and reaching a larger audience. It’s less expensive than any other option if you’re hoping to become a company with a global audience, and getting started will only take you about ten minutes.[read more]

Adam Naide, Social Media & Digital Marketing Lead at Cox Communications

I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.[read more]

Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful ones.[read more]

ereader/shutterstock

Even though the highest growth is happening with young adults, the Baby Boomer generation is also consuming news on social media in growing numbers. Mary Madden reports that “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”[read more]

While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Since your customers are interacting with you through electronic media, they need to be able to see the human side of the interaction to trust you and do business with you.[read more]

The most important thing you can do to better delight everyone who comes in contact with your brand is to listen to them. Listen with a goal to understand, not just think about the next thing you can shout back at them. Bottom line, listen more than you talk.[read more]

Yahoo & Tumblr: good luck / shutterstock

The $1 billion dollar purchase of Tumblr by Yahoo appears to be in line with many of the moves Yahoo has made since Marissa Mayer took over as CEO last year. Since then, Yahoo has been looking to cover up a few grey hairs and reconnect with the coveted 18-24 year old demographic.[read more]

When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content. Interaction is important, but really, you need great content.”[read more]

Last year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fakes. So it’s clear that not all followers are of equal value to you.[read more]

I have been on a bit of a tear as of late on the topic of authenticity and ethics in social media. While this is a vital issue, I had intended to move on--and then I saw a Facebook advertisement that induced me to click. The experience I had with the Bank of America ad has returned me, once again, to the topics of ethics, authenticity and the danger of chasing "fans" rather than furnishing positive brand experiences.[read more]

Most social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.[read more]

Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.[read more]

Right now Google has one of the best long term visions compared to any other major company. What is this vision? Well, it’s to slowly corral each internet user (so basically, everybody) to think of Google not as only a piece of the internet, but the internet.[read more]

Happy to hear that long-time advocate for social, and true expert, Ekaterina Walter is moving to Branderati as their CMO and partner.  Walter has longed been one of the leading voices for understanding social media marketing not as a question of platform or even tech alone, but as a way of creating a converation with real people,...[read more]

It isn’t just your imagination – the internet is becoming less of the “too nice” place that The Atlantic speculated it was turning into and advancing into a state of “social rudeness” where arguments are increasingly made public rather than privately discussed.[read more]

If you're using Facebook just to connect with family and friends, than it's not really for business use, and you can use a fun profile pic or whatever you'd like. Many people though will mix personal and professional use. For instance, you might have a Twitter account that you use to follow some celebs, as well as share business-related stories and articles.[read more]

Tumblr fears

Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.” People who have followed Yahoo! around for the past decade understand that comment. They have a bad habit of buying up properties only to close them down or do nothing with them.[read more]

The news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next.[read more]

Nearly every business is attempting to become a content marketer. The idea is create original, compelling, helpful content to lead people to your business. But beware: a lot of marketers are making some serious mistakes.[read more]

Topics discussed include: Legal risks of identifying and screening candidates with social media.Keeping candidate research legal.When to review a candidates social media profiles.Legislative trends in social media governance.Findings of the Sources of Hire 2013 Report by Gerry Crispin and Mark MehlerBest practices for Twitter...[read more]