All Posts

Even though Tumblr is often forgotten by brands, it’s still a massive community. In fact, the absence of brands (and the only recent emergence of in-stream advertising) may play a big part in the site’s continued rapid growth. More than 107.5 million blogs and 50.5 billion posts have been created on Tumblr, including the more than 70 million new posts that appear every day.[read more]

Photo credit: Dark Jedi Tumblr 

This post is a love letter to my fellow community managers, as well as a brass-tacks discussion on the practice of community management – the dark and the light side of it. It is also a call to action for community managers to take a proactive stand against burnout — while working all the time may seem like the right thing to do for our communities in the short term, burnout renders us useless to these same communities.[read more]

Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion. And branding isn’t just about whom to attract; it’s also about whom to repel.[read more]

Write a controversial blog post, tweet someone you wouldn’t dare to on a normal day. Post content that you know will piss someone off. This is how you push the envelope in Social Media, and it is the only way you’ll learn what the boundaries truly are with your audience.[read more]

In the past, PPC and SEO were usually kept separate, but the lines quickly became blurred as marketers began to realize that the PPC data gathered could really help a company’s SEO efforts succeed. The opposite is true as well, but PPC skills usually come before SEO skills for many companies.[read more]

Facebook appears to have removed Page updates from the streaming ticker on the right portion of the screen. No official announcement has been made yet, however, its been days since I've seen any updates from any pages I follow. This means that even if a user is subscribed to receive notifications from a page and constantly engages with their updates, they still will not see their posts within the streaming ticker, which solely consists of updates from your friends now.[read more]

We are storytellers by nature, so our best tool for creating great stories is our hearts. Tune into yours and listen carefully. If you listen carefully, you will begin to hear a great story. Then post it on Facebook, Instagram or Pinterest to see if it speaks as loudly to your community.[read more]

Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason. It’s risky, uncharted territory, and it wouldn’t be all too surprising if you fell. In this post, you’ll find some companies that… well… fell.[read more]

An update on the Amy's Bakery Company social media fiasco. They've hired Justin Rose PR and are planning to carryout a grand reopening. I can't help but feel that a huge amount of the people following this story are purely people wanting to watch the carnage unfold. And unfold it has! They will get next to zero value from that increased audience.[read more]

Many small businesses wonder if Facebook is really a good investment of their time and resources, particularly when getting into the Facebook newsfeed of their fans is such a challenge.[read more]

Under this section, LinkedIn lists other users who have these same skills. This can be used to find new networking contacts, but it also illustrates how easy it can be for a potential client to find you when searching for targeted professional skills and services.[read more]

ROI from social media / shutterstock

How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.[read more]

Video storytelling: Chanel

For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'[read more]

Uberflip's latest infographic illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years.[read more]

Content Curation, in its most simplest terms, is the act of gathering related, targeted pieces of content and sharing it. Like an art curator, a Content Curator is a taste maker—an influencer—and has authority in a given topic. You can curate content that you create and curate the content that is important or interesting to you and your brand.[read more]

I don’t know the history. I don’t want to know it. There are probably reasons they are so upset. However, there should never be a reason any brand behaves in such a way on the social networks. If you feel the need to tell your community off, take a breath, take a walk, turn off your computer. Don’t blast it on your page.[read more]

Pinterest has announced an improvement to its suite of mobile apps that includes notifications, mentions, easier search, sending pins and more.[read more]

Unfortunately, because of all the noise in this vast Internet maize, it’s no easy task getting your infographic out there, and even the most beautiful ones need lots of heavy promotion to get in front of as many people as possible, generate shares and get plenty of quality backlinks.[read more]

Ever wonder where a viral pin originates? How many people pinned it before it took off? How long did it take for the pin to go viral? We wondered, too! So, we mapped out Dan Ashbach's most popular pin and found quite the family tree.[read more]

Instead of relying on exclusively on locks–and waiting for the new locks to be installed—companies need to invest in proactive monitoring to complement the locks. Just like in the physical world, this virtual “police force” looks for suspicious patterns and attempts in the neighborhood and, by learning how the criminals behave across multiple locations, can stop them before they even reach your door.[read more]