About Social Media Today
Social networking is bigger than ever before, and while a large proportion of its critics seem to be concentrating on privacy and ownership of user data, few seem to be concentrating on an equally alarming concern — ownership of user content. Unbeknown to most, the majority of social networks own the content you upload to them, and thus own the right to monetize it. In this infographic by MyCube they take a look at the huge amount of user generated content (UGC) that is uploaded, and try to figure out how much social networks are earning from it.
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How Much is Your User Generated Content Worth? [Infographic]
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Posted June 23, 2011 with 984 reads
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Peter St Onge said:
Well, the alternative business model does exist; istockphoto users own their content. And iStockphoto isn't getting 36 billion photos a year.
MyCube presents the profits as a punchline. The profits are more than that - they're driving the whole thing. Monetizing UGC allows the profits that allows reinvestment into the platform.
Less monetization of UGC leads to less site investment leads to less UGC. The feedback mechanism would reverse.
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