The Basics of Using Online Social Networks to Boost Local Business
It is the information age. It only makes sense that local business stay in contact with their clients through the use of social media. Not only is this a good way to stay connected to existing clients, but it is a great way to reach out to potential new clients. In addition, it helps to boost search engine rankings through social signals that the search engines love.
With all this being said, getting your social media pages set up for your business can be simple, and monitoring them doesn’t need to be difficult, either. Checking your social media networks daily takes some time, but can have extremely positive results when done consistently.
Rarely do people pick up the yellow pages these days. More often, potential clients are using social media sites to find the goods and services they are looking for. Facebook, Twitter, Google +, and LinkedIn are fantastic ways to get your local business’ name into the public’s mind and are sites you should focus on to set up complete profiles.
If you do not already have accounts on these networks, below are some goals and pointers to keep in mind when setting them up. If you are currently harnessing the power of social media to grow your business, reevaluating your goals may help to increase business and profits and keep things fresh. A few common goals to consider include:
- Generating sales leads
- Increasing sales to increase profit
- Attracting potential business through views
- Seem more appealing than your competitors
Focus on these goals individually. It can be difficult to accomplish all four simultaneously. Decide which is most important to you and which will best benefit your business, then start there. You will find it easier to track the performance of each goal if they are done one at a time. You will also better be able to concentrate on your local business and how it is faring with other businesses in your area. Keep in mind, the more of these social media sites you use, the more likely your local business will be noticed.
With consumers expecting an exorbitant amount of information available on the internet, you want to make it simple for your target audience to find you via social media networks. Remember, when you are setting up a new page, or refreshing your existing pages, have a photo or logo for people to recognize. We are a visual society and perception is reality. You never know who may recognize you or your logo. Be sure to have links to your website and information about your company and yourself, as well.
Once your sites are set up, you want to monitor them daily to determine which social media outlet best serves your local business. You may find that one is better than the rest, or that all are generating substantial hits on your pages. Either way, you can be sure that if you put your information out there, the higher the chances are that people will find it. But if you don’t put it out there, then it’s certain no one will find it! Most local businesses have a goal that’s the prior. Good luck!
Founder and CEO of the Surefire Social Marketing System, Chris Marentis boosts local businesses around the web to generate leads through social media marketing, website development, and local search engine optimization.