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Social and Business Collaboration: A Human Science

April 8, 2014 by Bryan Kramer
1

complex collaboration

As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

Your Own League of Superfans: Three Types to Recruit

April 8, 2014 by Loni Stark

Superfans / shutterstock

If you don’t already know them, chances are your super­fans are in hid­ing or dis­guise. They’re like Super­man before he under­stood his pow­ers, or Bat­man before he found his rea­son to fight. To help you recruit your own league of super­fans, I’ve out­lined three types of peo­ple to tar­get.[read more]

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#Social Survival Manifesto Principle No. 10 Pay it Forward, Now

April 7, 2014 by Tom Liacas

Social survival manifesto.

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders?[read more]

Boards with Benefits: 5 Stand Out Brands on Pinterest

April 7, 2014 by Deanna Baisden

Pinning to build community

Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth. In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building.[read more]

Success in the World of Social Media: What Really Matters Most?

April 7, 2014 by Robert White

 Social media success?

Social media can, of course, be a tremendously powerful and effective tool to enhance a company’s reputation and to gain market share. By engaging with and enabling clients in a thoughtful, respectful and meaningful way in the online world, you can help create with them a genuine community.[read more]

Thinking Small About Social Media Marketing

April 7, 2014 by Matthew Peneycad

social media marketing: think small

It doesn’t matter if you have tens of millions of subscribers to your various social media networks if they’ll never be inclined to purchase your product or service. And if you’re hell-bent on growing your community essentially for the ‘free media impressions’, let me break some news to you, they’re not free.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

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Your Social Media Policy Is Failing You

April 6, 2014 by James Calder

Social Media Policy

This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. Someone has to reteach the social media industry that it is ok to share things that aren’t about you or your company.[read more]

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Social Media Transforms the College Basketball Arena

April 6, 2014 by Scott Brand

Social Media and Basketball

The timing of social media's presence in college basketball couldn't be more fortuitous for the once trailblazing, but now stagnant entertainment sport. College basketball desperately needs a kick-start to attract more fans as it finds itself at crossroads.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

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Drawing the Line: When Live-Tweeting Becomes an Epidemic

April 5, 2014 by Katie Parr

Live-Tweeting Epidemic?

 

When a New York hotel chain announced the debut of a new live-tweeting service for weddings, it immediately sparked a backlash on social media. After all, who would drop $3,000 for a professional tweeter to broadcast their wedding to the world via Twitter?[read more]

The Monday Morning Social Media Checklist

April 5, 2014 by Evan LePage

Monday Morning Checklist

Just as recently as last week Twitter published a blog post called “Got a case of the Mondays? You’re not alone.” The post offered data-backed results showing people are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October.[read more]

The Human Contract You Sign When You Use Social Media

April 4, 2014 by Isra Garcia
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Be human (Photo: Kirilo)

You need to understand the human contract you signed up to when you started using the social web, every time you connect and interact. This isn’t a piece of paper or a PDF file you store in your tablet; it’s a contract of principles, coherence, ethics and ideals.[read more]

Make the Most of Twitter: 4 Questions to Ask Before You Tweet

April 3, 2014 by Kimbe MacMaster
5

Question you should ask before you tweet.

Every single tweet is an opportunity; an opportunity to build a brand, to start a relationship, to close a deal. So maybe it's time we slow down the content pumping machine and evaluate whether we're really producing the most valuable content on Twitter.[read more]

Influencers: Choose Brand Associations with Caution

April 3, 2014 by Daniel Newman

choosing brand associations / shutterstock

As a brand influencer, one of your most valuable assets is your ability to make meaningful connections between a consumer and a brand. However, this ability is rooted in your neutrality and the second you associate yourself with a brand, your position as neutral can turn hazy in light of your relationship with that brand.[read more]

Continuous Customer Engagement

April 2, 2014 by Sandy Carter
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customer engagement

Enagement is a great goal, but Continuous Customer Engagement is the next turn of the crank. It is about systematically interpreting and evolving a comprehensive understanding of an individual in order to engage that individual in a productive manner in any brand interaction.[read more]

New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

April 2, 2014 by Jennifer Jones

Cause marketing.

Today I came across a new form of protest: one company was encouraging its customers to protest another company.When accessing the dating site OKCupid through Firefox, customers are now greeted with with a message calling out Mozilla (Firefox) CEO Brendan Eich for his support of California’s Proposition 8.[read more]

11 Things You Should Not Post Online

April 1, 2014 by Lida Citroen
6

Do not post.

Sometimes, in the rush to share breaking news or a funny thought, many people are doing harm to their personal and company brands and reputations. I see many of these instances, and the results can be devastating! As you navigate the online conversation, here is a short list of things NOT to post online.[read more]

13 Content Marketing Tips

March 31, 2014 by Michael Bird
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content that attracts

These days, businesses are slowly giving up loud, flashy campaigns in favor of getting in touch with their customers. Pop-ups and other gimmicky ads are moving aside for tailored content – be it in print, image, or video — that a company’s customers may find useful, or otherwise worth sharing.[read more]

 
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