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US Airways: From #EpicFail to a Solid Lesson in #H2H

April 18, 2014 by Bryan Kramer
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H2H in action

US Airways is the first brand I have seen show real class in how they handled a pretty huge social media crisis. And I feel endeared to them now: they get me as a human because I make mistakes, too. Kudos to USAirways – you’re a great example of an #H2H brand.[read more]

Should You Kill Your Blog's Comments Section?

April 18, 2014 by Sharmin Kent
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To comment or not to comment? (@AvoidComments)

There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?[read more]

The Impact of Social Media in the Travel Marketing Industry: Part Two

April 18, 2014 by Steve Olenski

Social media in the travel marketing.

Two airlines are getting more active in the social media space. Once you enter the world of social media you cannot exit. Short of your company going out of business, you must stay active and respond and engage and not just when things are going well, either.[read more]

Five Mistakes Lawyers Make Online

April 18, 2014 by Brad Friedman

According to LexisNexis, 76% of people search online to find an attorney. 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time.[read more]

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Multi-Screen Engagement: Marketing Across Devices

April 17, 2014 by Paul Dunay

Multi-screen engagement

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.[read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

How to Lose a Follower in 7 Ways

April 16, 2014 by Aimee Woodall
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Unhappy followers? / shutterstock

What makes someone click the “Unfollow” button on a person’s profile? If you’ve ever wondered something along those lines, you’re in luck. Without further ado, here are the seven ways you can lose a Twitter follower — and what you can do to prevent it.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

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What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

Break Your Social Media Addiction, Without Completely Cutting Ties

April 14, 2014 by Kayla Minguez

Social Media Habits

Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.[read more]

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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

April 14, 2014 by David Amerland

SMT Power Talk: disruption / shutterstock

Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.[read more]

Providing a #Winning Experience for the Digital Customer

April 14, 2014 by Bobbi Dangerfield

Digital Consumer Experience

Michael Dell said it best: “We’re a company with big ears” – a good thing considering there are more than 25,000 online conversations about Dell each day in English. While that number can be overwhelming, it underscores the wonderful opportunity social media offers for companies to listen.[read more]

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5 Answers to the Question: How Can Social Media Improve Health Outcomes?

April 14, 2014 by Courtland Long

A startling amount of American adults suffer from at least one chronic condition – almost one in two adults. Given our various proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not actually very surprising.[read more]

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Want to Keep Your Personal Information Private? Monitor Your Online Reputation!

April 13, 2014 by Joe Chierotti
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Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
2

Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

April 12, 2014 by Prasant Naidu
4

Facebook News Feed Update

Bad news for spammers and like baiting sites on Facebook: the company is in house cleaning mode. To make its news feed more engaging, Facebook is performing a series of improvements to reduce stories that people frequently report as spammy and that they don’t want to see.[read more]

How to Become a Google Plus Wizard [INFOGRAPHIC]

April 11, 2014 by Marcela De Vivo
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Become a Google Plus Wizard

Even for those who are "in the know" about the benefits of Google Plus, many have difficulty learning how to use the platform effectively. In this instructographic, we discuss an overview of how to use Google Plus for marketing, including a daily recipe for success.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
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Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

 
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