Behavior

A warning, from an ex-digital activist, that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century.[read more]

Blog audience bonding

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.[read more]

Venn Diagram of Samy & Amy Meltdown

Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media bashing? 99.9%[read more]

Personal branding (image: Rosaura Ochoa / Flickr)

It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. That starts with your interaction with others, even in the space of digital.[read more]

Video storytelling: Chanel

For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'[read more]

What’s different about these generations than those before them? Gen Y and Z were born with digital in their DNA. While that may seem like a given, it is the very detail that separates them from their parents, teachers, businesses, governments, and any organization other than those already run by Gen Y and Z. As a result, our society splits into two camps, those who “get” these connected generations and those who do not or will not.[read more]

social media meltdown / shutterstock

It’s easy to read about best practices, nod your head in agreement, and then move on. But the fine folks Amy’s Baking Company are in the middle of writing a modern cautionary tale that shows just how important keeping control of your social self really is.[read more]

have a heart on social media 

The next time you feel that massive social platforms have decreased our ability to interact or feel emotion, look for human social media. You will find it in the heartfelt mentions of loved ones now gone, posts asking people to give blood after a tragedy, requests to help find a lost child, friend, or pet.[read more]

Marketing master? (Image: thecomeupshow / Flickr)

What if you created your own ‘Wu-Tang Clan’ of internal experts assigned to attract and build specific segments of your market? What if you leveraged the audiences they built on their own to create a powerhouse when you brought those experts and their communities together?[read more]

 

Curious about what the head of the technology office for President Obama’s re-election might be able to tell you about how to put together an effective social media campaign? Bryan Whitaker is on a mission to make social media "more sophisticated, data-driven, efficient and cost-effective."[read more]

Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.[read more]

mother's day

 

How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us…do they surprise you?[read more]

business vs. personal or both?

Social Media has been an evolving and overwhelming force, taking over personal lives and also becoming a major part of online marketing and business networking. How do you draw a line between the two? Do you need to?[read more]

Building a Facebook page (Scott Beale via Compfight)

Marketing your business on Facebook is something that should be well planned; having a successful Business Page requires that you understand the platform. Here are 10 tips you can use to run a successful Facebook Business Page.[read more]

shareable content / shutterstock

According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success. These 8 useful tips will help you create socially shareable, relevant content. Just make sure you spend as much time getting your content out there as you do actually creating it.[read more]

chief improvisation officer?

As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging it.” Great improvisers – like great marketers – plan.[read more]

What May 11, 2013 brings to the political fate of Pakistan will be determined in some hours of having written this article. Whether that is a "Tsunami of Change" or a "Perception of Stagnation" with the same old leaders reclaiming the helm, we can be sure of the unprecedented role that social media has played in the lives of Pakistanis.[read more]

For business companies and online marketers, social networks are tools to help diffuse information and to reach out to a larger audience at virtually no cost. Individuals, even celebrities and politicians, have the freedom to post information about their interests, lifestyles, and little moments in life. But posting publicly about private or sensitive matters places you, or companies, or any renowned personalities at risk.[read more]

b2b mobile experience

Twenty percent of web traffic is generated by mobile. It's time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.[read more]

Today, I can tell you from where I sit the rebranding campaign does not appear to have been an epic failure. JC Penney's attempt at regaining consumer's trust and loyalty may just work, if done correctly.[read more]