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Best Practices

How to Use Research to Take Content From Flimsy to Fabulous

April 24, 2014 by Emily Gaines Buchler

do your research

We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. Regardless of the topic, content created without the benefit of solid research will lack credibility. Here are six research tips for quality content.[read more]

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5 Ways Small Businesses Can Supercharge Their Local Social Media

April 24, 2014 by Anna Francis

Supercharge local social media.

Social media is key when it comes to connecting with people around the world in a matter of seconds, but sometimes it is easy to forget those closer to home. Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small business and the customers just down the road are your target market.[read more]

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The Small Business Road Map to Internet Marketing Success

April 24, 2014 by Brian Hughes
2

the road to internet marketing success

To make a road trip successful, you have to prepare. But despite all the careful preparation in the world, things will surely change along the way. Let’s take a look at the five checkpoints on the internet marketing road map and discuss key factors involved in successfully reaching each of them. Ready, set, go![read more]

Is Hybrid Content Marketing the Latest Trend?

April 24, 2014 by Jim Belosic

A more subtle ad

Recently, we decided to do something that would take our content marketing to the next level: We combined our content marketing efforts with a tightly focused Facebook advertising strategy. This is what I like to call hybrid content marketing.[read more]

5 Twitter Hacks to Grow an Influential Network

April 24, 2014 by Michele Weisman

Twitter hacks.

With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter’s core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes short videos like Vines, photographs and advertisements.[read more]

Why Facebook Is Not Part of My Social Media Strategy

April 24, 2014 by Shell Robshaw-Bryan
3

Goodbye Facebook?

Ask any 20 year old what social network they are using, and Facebook is likely not to rank highly in their list. Econsultancy recently reported that the level of active Facebook usage fell by 3% in the second half of 2013, claiming that the gap between Facebook and it’s rivals is narrowing year-on year.[read more]

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How Semantic Search Drives Marketing [SLIDESHARE]

April 24, 2014 by David Amerland

Semantic search drives marketing.

The idea that a digital service (search) could change the way we behave as people would normally be ludicrous to consider. Before semantic search came along Google (and every other search engine) was busy indexing websites and struggling to sort through relevant information so that they could surface spam-free, high quality results in response to a search query.[read more]

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How Social Media is Transforming Health Care

April 24, 2014 by Rick Delgado

Social media and health care.

Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information.[read more]

The Twitter War in Turkey

April 24, 2014 by Prasant Naidu

Turkey.

Internet censorship is a growing issue in emerging nations. Most of us are fortunate enough to use the internet and social networks to express our thoughts and can vouch for freedom of expression but there are countries who are at war, for years, for freedom of speech and information.[read more]

How US Car Brands Engage Hispanic Consumers

April 24, 2014 by Ashley Cooksley

targeted cultural marketing

With the US still a major figure in the global automotive industry in both production and consumption, auto makers are among brands specifically targeting the Hispanic market. And with good reason – in the US, this group accounts for 20% of new vehicle sales. Here, I turn the spotlight on Ford and Toyota.[read more]

Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

April 23, 2014 by David Johnson
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Social and the human brain.

In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim.[read more]

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Social Media for Content Marketers: Reach vs. Depth

April 23, 2014 by Bernadette Coleman

Content priorities: reach or depth?

Your real goal is not just to get visitors. It’s to drive business. For that you need people to engage with your content. You need depth, not just reach. And when it comes to referring visitors who will engage, some social networks are better than others.[read more]

Top 5 Tips to Create an Effective Social Media Marketing Strategy

April 23, 2014 by Kim Goff
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Social media marketing strategy.

Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.[read more]

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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

How to Engage Your Millennial Customers

April 23, 2014 by Sofie De Beule

Millennials!

There's no other generation who embrace the digital universe quite like the millennial "breed." Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them. But, how exactly can you capture their attention? What drives their attitudes and behavior?[read more]

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How to Get Your Brand on the Social Shopping Bandwagon

April 23, 2014 by Anna Francis

social shopping

Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping - so how can brands make the most of this?[read more]

Thinking "Mobile First" for Your Website Redesign

April 23, 2014 by Jacey Gulden

mobile experience

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.[read more]

Don’t Humiliate Yourself on Social Networking Sites [INFOGRAPHIC]

April 23, 2014 by Brian Wallace

Social media etiquette

Be sure to act your age and avoid trying to act so cool. Be selective with what you post: the world doesn’t necessarily care where you check in every single day. You should ask before you tag as well—not everyone wants to be associated with embarrassing stories or photos.[read more]

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Social Advocacy & Politics: Riding the Wave, or Social Media Transforms the Newsroom

April 22, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Newsjacking, or the idea of riding a trend wave to get your message out to a larger, newer audience is equally central to politics, advocacy and covering the news as it is to brands. While everyone is talking about how social media is changing the way we consume news, we’ve flipped the conversation to look at how social media is changing the newsroom.[read more]

Why Engagement Isn’t a Definitive Indicator of Anything

April 22, 2014 by Matthew Peneycad
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Engagement.

Not all engagement is created equal. Every social action requires differing levels of interest and involvement from your audience and their sentiment, their personal context, their stage in the purchase cycle, their technographic profile, and many other factors can have a great impact on the value of their engagement with your content.[read more]

 
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