Have you ever thought about how you can delight your audiences? When you are developing your marketing plans, editorial calendar, tweet content for the day or week are you thinking about the positive impacts it can have on the lives or businesses of the people reading them?[read more]

While most businesses understand the need for good, shareable content, they don’t always have the budget to support in-house creatives and copywriters. The good news is, all you need is a good content strategy and a system for collecting and sharing it.[read more]

A couple of days ago, I was lamenting to my friend Abbie Fink that Spin Sucks grew only 29 percent in 2012. She rolled her eyes at me as I was finishing my statement. “Only 29 percent,” she said. I see her point, but we grew more than 1,000 percent in 2009, 292 percent in 2010, and 194 percent in 2011.[read more]

Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business.[read more]

I Can Haz Marketing?

A high-volume content space, requires a high-volume method. Whether you’re using a mentions alerts system, or a follow/unfollow system such as Manageflitter, or a third party app, you are going the automation way. And a dose of automation with the right level of observation is healthy.[read more]

Mark Phibbs, VP Marketing EMEA at Adobe

Even in the ad world content plays an important role. 68% of UK users responded that ads should tell a unique story which mentioned John Lewis and Guiness as good examples. One of the main ingredients should be the humour factor of the story. Funny is the driver for happiness, and outplaces “sexy” ads.[read more]

Every body is on the content band wagon. Businesses daunted by the prospect of social media are nowing having to recognise that search marketing is converging with social and this needs to fueled by a healthy flow of quality content.[read more]

Influencers is the new buzzword in digital marketing, and everyone preaches about building relationships with online influencers but no one shares tips for how to do so. Today I’m going to change that.[read more]

Messages on Twitter with a question mark draw 52 percent fewer clicks for B2C companies and 39 percent fewer for B2B companies. So if you’re going to ask questions Facebook is the place to do it, but stay away from open-ended ones.[read more]

The power of face-to-face relationships, their intensity and the unconscious exchanges that occur, are still central to collaboration. Or are they?[read more]

The opportunity to create one to one relationships with thousands of customers has eluded marketers until now. The high costs associated with personalized marketing messages prevented companies from connecting with people on a personal level. Things have changed.[read more]

alexliivet on Flickr

Social media has made it very easy for us to connect to people from all across the globe and from many walks of life. But what is a true connection? To me, it isn't just an increase in a pixelated counter. A connection is the coming together of two parties that have cause to do so.[read more]

Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales.[read more]

Stuart Armstrong

Within 45 days, starting from scratch, I built a prospect list of North American telecoms, cell phone and cable companies that have more than 200,000 subscribers (about $150MM sales) from a total cohort of 1200 companies.[read more]

Assuming you post interesting thoughts/content, some of your musings will be shared or commented upon by your contacts. You might even go viral. This enhanced exposure can only help you when it comes to boosting the levels of marketplace exposure.[read more]

Ignore social media at your own risk; you can be quite certain that your top competitors have thrown their hats into the social media arena. Elevate your content and social media marketing to a higher level. Social media success is realized, when highly shareable content creation converges with active social listening and genuine engagement.[read more]

Have you ever wondered how people ran their businesses before they had modern conveniences like cell phones, laptops and the Internet? As smartphones and apps continue to advance in the technological landscape, it's even easier to manage your business remotely. Here are five must-have apps for any business owner.[read more]

But you know the one that kills me? The one that really, really gets to me? People who say, “Of course all this digital marketing stuff works for you. It’s what you do for a living.” I swear, if I hear that one more time, the poor soul who says it is going to get a piece of my mind.[read more]

Remember back before the internet came along? Some of you are stumped right now, so let me get to my point. There is a reason that for every hour-long show on television, you get 20 minutes (one-third of the viewing time) of commercials. It's because visual engagement is extremely effective and powerful.[read more]

Facebook today announced its plan to simplify ad products, eliminating 13+ ad units by the end of 2013. The motive behind doing this is to reduce the ad units to half by the end of this year.[read more]