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Smile! You are Your Brand Image

May 20, 2013 by Mike Allton
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If you're using Facebook just to connect with family and friends, than it's not really for business use, and you can use a fun profile pic or whatever you'd like. Many people though will mix personal and professional use. For instance, you might have a Twitter account that you use to follow some celebs, as well as share business-related stories and articles.[read more]

A New Social Media Muuver And Shaker

May 20, 2013 by Steve Olenski
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Is the world ready for another social media network? The folks at muvver think it is. "Muuver is a simple to use social app that let's you share your hypes and gripes, kudos & complaints, likes, and dislikes - about ANYTHING. muuver then takes your hype or gripe about an item and adds it to the 'item page' where you can see everybody else's posts who hyped or griped about that item."[read more]

Your Facebook Page Has Been Banned!

May 20, 2013 by Ritika Verma
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Facebook Guidelines have always been a narrow lane and often overlooked by businesses. One misstep can send all your Facebook marketing efforts in a permanent tizzy and may also result in your page being banned or shut down![read more]

The Truth About How Branded Videos Go Viral

May 20, 2013 by Matthew Peneycad
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Many branded viral videos achieve that status by being supported by a sizable seeding campaign. When a video is produced, companies will invest huge dollars in paid media to drive views of their YouTube content, pay to have high-profile sites and blogs host the content, and will put PR initiatives in place to raise the profile of their content to garner more views.[read more]

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The TweetDeck Fiasco

May 17, 2013 by Vishal Pindoriya
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Earlier this month, Tweetdeck ended support for Facebook feeds, becoming essentially nothing more than another Twitter client in an already overcrowded field, which doesn't make a whole lot of sense to start with. To make matters worse and even more bizarre, they pulled their apps from Android and iOS and ended the TweetDeck AIR client. So, to put this in a nutshell, they are now essentially a Twitter client which doesn't even operate on mobile devices. Seriously?[read more]

SEO Tailored to a Spanish-Speaking Audience in the US

May 17, 2013 by Amie Marse
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What does SEO look like when tailored to a Spanish-speaking audience? Here’s a hint: it’s not about a direct translation of keywords. Basic literary translation theory says that good translations move beyond issues of “letter” (that is, a literal word-for-word trot) into the “spirit” of the language.[read more]

7 Things You Need to Consider Before Using Facebook Ads

May 17, 2013 by Jennifer MacDonald
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You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).[read more]

Three Instant Facebook Page Tweaks That Maximize Reach

May 17, 2013 by John Haydon
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Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But these three little settings for your Page can also dramatically increase reach.[read more]

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The Ultimate Google+ Cheat Sheet

May 16, 2013 by Tatiana Aders
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Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more![read more]

Facebook Video Ads: Eek!!

May 16, 2013 by Sharn Kandola
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Although Facebook tests everything and course-corrects as needed, the challenge here will be to find a balance between generating revenue and the psychology of what Facebook users think the service is (no one likes being sold to).[read more]

Abercrombie & Fitch: Good Marketing and Bad PR?

May 16, 2013 by Daniel Stepanic
2

Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion. And branding isn’t just about whom to attract; it’s also about whom to repel.[read more]

Trial and Error, Especially Error, in Content Marketing

May 16, 2013 by Amie Marse
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Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason. It’s risky, uncharted territory, and it wouldn’t be all too surprising if you fell. In this post, you’ll find some companies that… well… fell.[read more]

Facebook for Small Business: Is It Worth It?

May 16, 2013 by Sue Cockburn
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Many small businesses wonder if Facebook is really a good investment of their time and resources, particularly when getting into the Facebook newsfeed of their fans is such a challenge.[read more]

Are You Aware of LinkedIn's Skills and Expertise Search Function?

May 16, 2013 by Bonnie Buol Ruszczyk
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Under this section, LinkedIn lists other users who have these same skills. This can be used to find new networking contacts, but it also illustrates how easy it can be for a potential client to find you when searching for targeted professional skills and services.[read more]

10 Ways to Promote an Infographic

May 15, 2013 by Lilach Bullock
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Unfortunately, because of all the noise in this vast Internet maize, it’s no easy task getting your infographic out there, and even the most beautiful ones need lots of heavy promotion to get in front of as many people as possible, generate shares and get plenty of quality backlinks.[read more]

SEO Tips for Infinite Scrolling

May 15, 2013 by Amanda DiSilvestro
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In dealing with Infinite Scrolling, the use of SEO is going to be absolutely essential. You can tell if you are making it easy for your site to be crawled by disabling JavaScript and then looking to see if there are links to static archive pages, usually organized by year and/or by month. You can also organize this by topic instead, if that makes more sense for your website.[read more]

Editorial Calendar Stress? Content Brainstorm Could Spell Relief

May 15, 2013 by Yvonne Lyons
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Is the lack of new ideas for your company’s blog stressing you into insomnia and nail biting? It’s daunting to be the one who has to keep the editorial calendar filled with blog post concepts on an ongoing basis.[read more]

How a Blogging Community Can Help Mediate Problems with Authorship

May 15, 2013 by Gini Dietrich
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You can imagine our surprise when Yvette was publicly accused of stealing someone else’s blog post in the comments of her own. Plagiarism is a fireable offense here. I won’t stand for it, nor do I want our clients to have to endure what the UPS Store did when they outsourced their content development.[read more]

The 4 Key Components of Digital Marketing All Marketers Must Use

May 15, 2013 by Lee Stevenson
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While content is obviously important, what is more important is the context it is provided in. A lot of successful entrepreneurs and marketers have shown us that in order to truly make the most out of digital marketing, it is imperative that firms are able to integrate technology with creativity.[read more]

Steps to Protect Your Social Media Account from Getting Hacked

May 14, 2013 by Rebecca Her
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As you may have heard by now, The Onion recently became the latest in a string of large news organizations to be attacked and have their Twitter hacked by the Syrian Electronic Army. They were able to regain control fairly quickly, but in a surprising twist, they also decided to publish a blog post detailing how their security was breached.[read more]