The Social Customer Engagement Index 2012: Whitepaper
The Best Insight on Use and Effectiveness of Social Media Tools for Customer Service
The results are in! Social Media Today is pleased to introduce the third edition of The Social Customer Engagement Index: Results, Analysis and Perspectives. This exclusive whitepaper measures the use and effectiveness of social media tools for customer service across a large sample of large and small businesses in 2012, providing analysis of the various ways in which businesses are succeeding, or failing, in integrating modern methods of communication into their service strategies.
The live Results Analysis webinar on October 30th featured Brent Leary, Becky Carroll and representatives from JetBlue, L.L. Bean and Dell. They dug deeper on what the survey results mean for you.
The survey results show that the number of companies using social tools to handle customer service inquiries has doubled in 2012 - how does your organization compare?
The 2012 Social Customer Engagement Index features:
About the Whitepaper Contributors: