Enterprise Social

Most social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.[read more]

Right now Google has one of the best long term visions compared to any other major company. What is this vision? Well, it’s to slowly corral each internet user (so basically, everybody) to think of Google not as only a piece of the internet, but the internet.[read more]

Photo from Brian Solis

What makes Brian Solis' book most interesting is that it is a product informed by the very thing he is covering, namely, social and the Internet. It may be one of the first books which is a product of “the internet of things."[read more]

A warning, from an ex-digital activist, that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century.[read more]

Nata Sha / Shutterstock.com

Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”[read more]

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.[read more]

Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more![read more]

The most common mistake people make is not defining their social media goals before they begin. Why are you on Twitter? What are you doing with your blog? And how are these activities going to support your professional goals? Forget about the ROI. I’m talking about being able to define what success will look like.[read more]

Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing.[read more]

Why do we have to keep up with that constant urge towards busyness (and bursting online activity) vs. pause, reflection and adding relevant value where it may apply into the overall conversation? Haven’t we learned from the recent past? I mean, haven’t we learned that social networking tools are just not another marketing channel, but purely a conversation amongst peers on a common interest and with a strong urge to connect further along?[read more]

Facebook ROI tracking

When you have a really important blog post, article or landing page that you want many people in your Facebook community to see, you should share the link in a post and then promote that post. Here's a simple 3-step guide to tracking the ROI of your Promoted Posts on Facebook.[read more]

Richard Margetic, Dell's social media lead

Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]

The Sales Solution is a targeted platform that helps find prospects, and then helps build relationships with them. “We find interested people at interesting times (in their lives),” says Garrity “For example, a salesperson will know instantly if a prospect is celebrating a birthday or a child’s graduation. Then we integrate that into the other social platforms the prospect is using.”[read more]

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Petitions have long been part of our political process. From petitions that demand a stop sign on your neighborhood corner to the required number of signatures to run for political office, we use signatures on a petition to show support and momentum for a cause.[read more]

Content marketing is no longer optional. Any company with a website should be doing content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion.[read more]

Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Encourage your CEO and other high-ranking executives to contribute to your company presence on Twitter. Getting high-level executives involved can help them connect to their market, foster new connections and nurture relationships with prospects, clients, content writers and industry influencers.[read more]

#SMWA

The more you learn about social media, the more you realize you don't know. Presenting at the Social Media and Web Analytics (#SMWA) Summit in San Francisco, AOL shares five key questions they asked in calculating their customer's social lifetime value.[read more]

Having troll trouble online? Trolls have been with us from the day that computers were linked together and that online anonmity was made possible. As more and more people adopt social networks, encounters with these seedy denizens of the web rise in frequency, tainting many a person's first forays into online spaces. Here is a field-tested technique for dissuading trolls in forums and social networks.[read more]

Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions. The challenge for many organizations is that existing processes can stand in the way of engaging and interacting with audiences in a timely manner. Process by its nature takes time, and virtually strips organizations of being able to act in real-time.[read more]

social media/shutterstock

Social marketing for brands is still in its infancy. As this recent IAB conference demonstrated, the industry's growing pains presents important business challenges for brands looking to take advantage of this powerful medium.[read more]