What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference
An exclusive, live webinar from Social Media Today
September 18th at 12pm EST / 9am PST
The nature of social media is that it's driven by the behavior of consumers, whose decisions are in turn influenced by other people online. There's never been much question that some web users have a stronger or broader influence on people's decisions than others - the challenge for marketers has been to identify these web influencers, and in some cases attempt to influence them in a positive direction as it concerns their business. But how to measure influence, which only works if consumers allow themselves to be swayed?
Measurement tools have come into being to assign rankings to the influence of an individual, and most social platforms display metrics that purport to describe reach - but does a number of friends or followers aptly illustrate trust, admiration, respect, shared values and the other factors that really make up influence? A large follower number or high influencer score may not indicate meaningful influence over decisions in people's personal or business lives. Or do they?
Join us to discuss the true meaning of web influence and how to measure it:
About the Panel:
Nick is a marketing pioneer having previously founded and run successful marketing services firms for fifteen years, including an award-winning international technology PR agency & network for tech clients including IBM, HP, Adobe, Sun and BT. He founded Influencer50 in 2003 and since 2005 has run its US operation from San Francisco. He began his career at the European headquarters of EDS (now part of HP). Nick lives in the Bay Area.
Vanessa DiMauro is the CEO of Leader Networks. A pioneer in business-to-business community building, Vanessa has been creating successful social strategies for more than fifteen years. Vanessa is a popular speaker, researcher and consultant on online communities and organizational social strategy and operations best practices. She has founded and run award-winning online professional communities such as Cambridge Information Network (CIN) for Cambridge Technology Partners, Computerworld Executive Suite and CXO Systems' Peer Visibility Network. She consults with many organizations and has a blue chip client list which includes Cisco, Cognizant, HP, LexisNexis, Palladium Group, and SAP. Vanessa is an Executive-In-Residence at Babson College's Olin School of Management, and is also a member of the board and a fellow of The Society for New Communications Research (SNCR). Her work and ideas have been covered by leading publications such as The New York Times, The Wall Street Journal and CIO Magazine.
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.