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Long term overview plan of action for using social media

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

5 Tips for Brands to Get the Most Out of Twitter's Latest Update

April 12, 2014 by Mike Lewis

Twitter’s update.

As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to navigate and filter through tweets.[read more]

5 Mad Men Quotes That Perfectly Apply to Social Media Today

April 12, 2014 by John Kultgen
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Mad Men and Social Media

Despite how retro the characters on the television series Mad Men seem, the insight they happen to provide is strangely applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow.[read more]

How to Become a Google Plus Wizard [INFOGRAPHIC]

April 11, 2014 by Marcela De Vivo
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Become a Google Plus Wizard

Even for those who are "in the know" about the benefits of Google Plus, many have difficulty learning how to use the platform effectively. In this instructographic, we discuss an overview of how to use Google Plus for marketing, including a daily recipe for success.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
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Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

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Accepting Accidental Narcissism

April 10, 2014 by Kimberley Brind

Narcissism, or social media marketing? / shutterstock

Accidental narcissism is a natural by-product of asking individuals to be social on behalf of brands. When your people become the ambassadors and storytellers for brands, they have to find a balance between sharing their own personal experiences and views, while also championing the values of their business.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
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Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

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Customer Questions Holy Grail of Content Marketing

April 10, 2014 by Scott Gulbransen

Holy Grail of content marketing.

The source of content that will connect you better with your customers is right in front of you. Questions and inquiries from your customers will help you kickstart and maintain a robust content marketing strategy. Being in a space where we are about marketing to other businesses, the creation & execution of a content strategy that moves the needles isn’t easy.[read more]

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12 People Proving That Content Marketing Is More Than A Buzzword [SLIDESHARE]

April 10, 2014 by Jose Antonio Sanchez

Successful advocates of content marketing.

The last couple of years have brought us plenty of trends. Content marketing might be one of them but it is also here to stay. Here's a list of successful advocates of content marketing, 12 people who are proving that it is more than just a fad.[read more]

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The Top 5 Mistakes Made When Setting Up Online Advertising (How to Avoid Them)

April 9, 2014 by Ben Harper

Online advertising mistakes.

There are a number of pitfalls that first time advertisers, or those who haven’t used the AdWords or Facebook advertising systems for a while, often victim to due to the pace of change in each system. In this article we’re going to cover 5 of those that we see most commonly and explain how to avoid them in your new campaign.[read more]

Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS...You'll Need Tissues.

April 8, 2014 by Chad Pollitt

Content marketing problems.

According to the Content Marketing Institute (CMI), 58 percent of B2B marketers and 68 percent of B2C marketers feel their content is not effective. That’s with 86 percent of B2C and 93 percent of B2B marketers reporting they use content marketing. That’s a lot of dying content marketing campaigns.[read more]

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Three Ways to Connect with Potential Clients via Twitter

April 8, 2014 by Andrew Hutchinson

Connect via Twitter.

There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners? This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up.[read more]

Social and Digital Engagement: You Can't Outsource Leadership

April 8, 2014 by Courtney Hunt

leadership in social engagement

Although they may have decided to explore technology’s potential, many leaders pursuing social and digital engagement initiatives are understandably tempted to outsource or delegate the responsibility for these initiatives. But they need to make it a personal priority.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

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The Social Shake-Up 2014: Scaling the Human Spark

April 7, 2014 by Robin Fray Carey

The underlying theme of this year’s Social Shake-Up, taking place on September 16 and 17 in Atlanta, will be “Scaling the Human Spark”: it will focus on how we need the human and the spark for both connection and innovation, but we also require the scale to have measurable results and efficiency.[read more]

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#Social Survival Manifesto Principle No. 10 Pay it Forward, Now

April 7, 2014 by Tom Liacas

Social survival manifesto.

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders?[read more]

17 Quick Ways to Master Your LinkedIn Profile

April 7, 2014 by Warren Knight

LinkedIn tips

Following up on The Beginners' Guide to LinkedIn article last year, I wanted to make sure you know about all of the latest updates coming from LinkedIn. There are a lot of great ways to improve your LinkedIn profile. Here are 17 quick ways to master your LinkedIn profile.[read more]

Success in the World of Social Media: What Really Matters Most?

April 7, 2014 by Robert White

 Social media success?

Social media can, of course, be a tremendously powerful and effective tool to enhance a company’s reputation and to gain market share. By engaging with and enabling clients in a thoughtful, respectful and meaningful way in the online world, you can help create with them a genuine community.[read more]

Locally Grown SEO Just Tastes Better

April 7, 2014 by Meghan Hunt

Local SEO

If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.[read more]

 
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