Strategy

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy.[read more]

Photo credit: marsmet541

Clearly everyone wants to be successful on the social web and Internet. And, of course, they, want that success to be fast, simple, effortless and using a special trick you download from the Internet. Oh, and I forget! It must also be free.[read more]

Social media engagement

Social media continues to evolve and ways to improve engagement are also changing constantly. These five alternative tips -- ranging from Google+ Hangouts to Instagram -- should help you increase engagement and get more benefits from social media.[read more]

LinkedIn (Image Source)

Every professional should be using LinkedIn, and that goes for writers too. LinkedIn goes beyond just meeting new people, and participating in “getting to know you” conversations and lead generating “dance cards.” Follow these simple steps to create and use an All-Star author’s LinkedIn profile.[read more]

Gamification (photo: Tama Leaver)

I like the idea of gamification…in theory. In its simplest definition, it is creating an action and reward system for members of your community. Humans like games because we get some immediate gratification. The gamification of experience, however, leads to some odd “rewards” for those who play.[read more]

It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a major challenge as well if they don’t have a quality strategy.[read more]

Webmasters deserve everything they get. There, I've said it. If you've had a penalty from Google you deserve it. If you've had a penalty since Penguin hit last year for the first time then you not only deserve it, you're being very cavalier with your business.[read more]

"Keep your friends close, and your enemies even closer." This is one of the most famous quotes of Sun Tsu, the ancient Chinese military general. Know your enemies even better than your friends, because in battle, knowing your enemy’s strategies and next moves provides the ability to launch a preemptive strike or at least to plan counter strategies to their next move on the battlefield.[read more]

Blade Runner/Warner Bros

Guy explained that his community-building philosophy balked at Facebook’s EdgeRank when it began downgrading certain posts and prevented people from seeing the content they volunteered to see, so he turned to Google Plus instead.[read more]

building your blog

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.[read more]

KPI / shutterstock

Too often when looking at a sales team’s success, managers only look at the actual sales. Of course, this is important—but the sale is a lagging indicator. So how, as sales leaders, do you create leading indicators, tracking the behaviors required today for sales tomorrow? The answer: KPIs.[read more]

content marketing science (posterize/freedigitalphotos.net)

Every interaction we engage in has an effect on our thinking and emotions. Your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.[read more]

social media and SEO

You have finally mastered getting your business on Facebook, Twitter and even LinkedIn. But another social way that has become important in enhancing traffic to your site is social bookmarking.[read more]

social media

As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Here are 6 statistics that suggest that social media is still heading for world domination.[read more]

attract fans / shutterstock

Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.[read more]

digital marketing

Digital agencies play an important role in business today. The term "digital agency" refers to a type of business that offers services for the development of Internet based products. As a result, countless different companies utilize digital agencies in order to reach their corporate and business goals.[read more]

Let’s explore some businesses that are using video in clever ways and in places you’ve never dreamt of. What happens when you click unsubscribe on one of the daily emails you receive from Groupon? Well, the quirky brand we all know and love uses video to re-engage users during this process.[read more]

Large organisations' social media crises have become a daily part of the news. Whether it is an employee going rogue or a hacker taking over a corporate account, a lot of these social media crises can be avoided. Not by extensive (and expensive) security programs or banning the use of social media at work, but just by common sense. Here is a look at two specific social media crises which involved Burger King and HMV.[read more]

twitter/shutterstock

It is important that a business both develops and maintains a consistent image on Twitter. Implementing these changes will ensure that your Twitter account is squeaky clean because you never know what social media actions may and could be used against you.[read more]

programmatic buying/shutterstock

A Q&A with the new CEO of ChoiceStream sheds more light on programmatic advertising. "At its heart, programmatic buying is an automated auction in which ad impressions are traded, one impression at a time. The systems that run the auctions are called exchanges and systems that buy programmatically in these auctions are called Real Time Bidders."[read more]