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Strategy

Long term overview plan of action for using social media
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Letting the Domino's Fall Where They May

April 17, 2014 by Lou Cimaglia

Domino's is taking a chance (credit: Domino's)

"We know that not everything is gonna work," says Andy Wetzel of the Domino's Product Innovation team. How many pizza shops do you know who are willing to deviate so far from their core competency to potentially be deemed a failure by their customers? We should tip our cap to their marketing team.[read more]

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Put Social at the Center of Your Customer Universe

April 17, 2014 by Susan Ganeshan

Social in the center of your universe.

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.[read more]

In a Content Rut? Try These 9 Content Strategies to Get Unstuck

April 17, 2014 by Julia McCoy

content rut? / shutterstock

Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success![read more]

6 Steps to Effective Web Design Planning [VIDEO]

April 17, 2014 by Spencer Ploessl

web design tips from The Beard

One of the toughest challenges that comes along with designing or redesigning a website is the planning. In order to make sure your project runs smoothly from beginning to end, you'll need to put together a solid strategy to achieve your goals. Today I'll take you through six easy steps that will allow you to set up an effective planning strategy.[read more]

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Breathing Life Into Email Campaigns

April 16, 2014 by Sherry Chao
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Better email campaigns.

Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

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The Social Media Strategy I Followed Throughout the Year

April 15, 2014 by Isra Garcia
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My personal social media strategy. (Photo: Jonathan Barker)

I think that discovering the balance between generating initiatives that can be leveraged by the social web, the scalability of any idea (or business) and the creation of communication and marketing channels is just around the corner. You’ll be able to impact the world in this way, through work that matters and through work that’s waiting to be done.[read more]

Overcoming the 7 Greatest Content Marketing Challenges of 2014

April 15, 2014 by Chad Pollitt

Content marketing planner

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

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To the Brand Behind Me in the SERPs on Google

April 14, 2014 by Chad Pollitt

Matt Cutt's zombie movie.

Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.[read more]

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What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

Yahoo Tunes In to Content Promotion and Distribution with TV Shows

April 14, 2014 by Sharmin Kent

Yahoo! tackles TV

Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.[read more]

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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

April 14, 2014 by David Amerland

SMT Power Talk: disruption / shutterstock

Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

5 Tips for Brands to Get the Most Out of Twitter's Latest Update

April 12, 2014 by Mike Lewis

Twitter’s update.

As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to navigate and filter through tweets.[read more]

5 Mad Men Quotes That Perfectly Apply to Social Media Today

April 12, 2014 by John Kultgen
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Mad Men and Social Media

Despite how retro the characters on the television series Mad Men seem, the insight they happen to provide is strangely applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow.[read more]

How to Become a Google Plus Wizard [INFOGRAPHIC]

April 11, 2014 by Marcela De Vivo
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Become a Google Plus Wizard

Even for those who are "in the know" about the benefits of Google Plus, many have difficulty learning how to use the platform effectively. In this instructographic, we discuss an overview of how to use Google Plus for marketing, including a daily recipe for success.[read more]

 
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