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Metrics

The numbers based on social media useage that inform action and planning
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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

Why Engagement Isn’t a Definitive Indicator of Anything

April 22, 2014 by Matthew Peneycad
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Engagement.

Not all engagement is created equal. Every social action requires differing levels of interest and involvement from your audience and their sentiment, their personal context, their stage in the purchase cycle, their technographic profile, and many other factors can have a great impact on the value of their engagement with your content.[read more]

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The New Marketing Paradigm: Coherent Customer Satisfaction

April 22, 2014 by Phil Butler
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(Via author and © andrewgenn - Fotolia.com)

Everyone reading this is familiar with consumer oriented marketing. The digital divide, the convergence of technology with methods, and other trends empower and challenge us all. We're all here on the net, after all. What many social and marketing professionals fail to acknowledge is the reality of what can be called the Coherent Customer.[read more]

Why Social Proof Matters for Content Marketers

April 22, 2014 by Derek Smith

Social proof.

We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and there's something special about the immediate validation of social shares. This post explains how to take advantage of Social Proof in your marketing.[read more]

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

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Why Google's Point of View(s) Is Changing + SM ROI

April 18, 2014 by Randy Milanovic
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Google impressions.

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.[read more]

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Tracking Social Media Success With Google Analytics

April 18, 2014 by Sergio Aicardi

Tracking social with Google Analytics.

Learn how to use Google Analytics to measure the success of your social media efforts in a few easy steps. I will explain how to interpret actionable reports that show just how well your social media traffic is performing. A marketing manager or anyone that does marketing is only as good as the tools he or she knows how to use.[read more]

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Emerging Applications of Social Data for Business

April 15, 2014 by Rick Delgado

Social data for business.

Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.[read more]

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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

April 13, 2014 by Steve Rayson

Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.[read more]

How to Write a Great Blog Post Faster

April 9, 2014 by Jerry Low

speed blogging

There are a few things you need to do in order to grab readers for your blog, and one of those things is to provide regular content. If the reader knows she can count on a new article every day from your site, then she’s much more likely to visit your site every day.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

Why Being on the First Page of Google Is Meaningless

April 7, 2014 by Jody Biagini
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Google Search Results

 

We hear it every day. ‘I want to be number one on Google.’ Of course you do. Because when your boss does a few searches and doesn’t find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring ‘SEO’ companies that promise to ‘make it happen’.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

Boosting Your Click-Through Rate: Standing Out in Google Search

April 5, 2014 by Michael Bird

Google and Click-Through Rates

Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results.[read more]

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Interview: Shree Dandekar, Director BI Strategy at Dell

April 4, 2014 by Candida McCollam

Dell.

"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

The Shift Towards Social Media for the Marketer

March 31, 2014 by Chris Kyriacou
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Marketing and Social Media

Consumers are turning away from these traditional forms of media and are increasingly using social media to search for information. They regard social media as a more trustworthy source of information than the traditional instruments of marketing communications used by companies.[read more]

Why Review Sites are a Must for Travel Marketers

March 30, 2014 by Frederic Gonzalo

Travel Marketing and Review Sites

When asked how consumers rate review sites as an information source, an impressive 46% stated review sites as their most important source for choosing their accommodation. 28% mentioned a property’s website and almost 20% said friends and relatives.[read more]

Techniques to Improve Digital Customer Conversion Metrics

March 30, 2014 by Jason Bowden

In a very highly competitive online marketing environment, it is essential for marketers to understand how to leverage over their conversion metrics in order to achieve a more targeted result instead of integrating their digital marketing campaign with guesswork.[read more]

 
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