Social Networks posts, articles, and infographics | Social Media Today
Sign up | Login with →

Social Networks

exclusive

Spredfast, Sprinklr, Hootsuite and...Expion?

April 22, 2014 by Robin Fray Carey
2

Peter Heffring, CEO at Expion

One of the things that immediately strikes you about Peter Heffring, the CEO of Expion, is his down-to-earth manner. It's one indication that in a white-hot space that has come to be known as Social Relationship Software, Expion is different. With a couple of key moves made earlier this year, Expion is ready to take the main stage.[read more]

exclusive

Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

April 22, 2014 by Andrew Hutchinson

What are your data ideals?

Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.[read more]

10 Facebook Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

April 22, 2014 by Matthew Kobach

Facebook posting cheat sheet

On Facebook there isn’t one “perfect post” or ideal time of day to post. Instead, you can develop a strategy that gets different types of content to different types of people, at different times. The key factor to remember when creating Facebook content is that you need to be vigilant—constantly looking to diversify what and when you post.[read more]

Google+ Is Closer to a Gold Mine Than a Ghost Town

April 22, 2014 by Derek Smith

Google+.

Everyone has a strong opinion about Google+. Start a conversation about it and you’ll rarely hear middle ground. People either think it’s a social media gold mine or a ghost town that’s overhyped and full of accounts people don’t use. So which is it? This post explores the history of the toddler social network and explains why it would be foolish to ignore.[read more]

exclusive

Advanced SEO Techniques: The Increasing Importance of Social Media

April 22, 2014 by Joe Chierotti

SEO.

Search Engine Optimization (SEO) is a field of online marketing that is constantly changing. One of the most significant changes to take place over the past five years is the increasing importance of social media. All advanced SEO techniques now incorporate social media marketing in one way or another.[read more]

exclusive

7 Ways to Use Social Media to Boost Your Small Business

April 22, 2014 by Paisley Hansen
1

Use social media to boost your small business.

Even after everything is in place, you may not see big results right away. Don’t let that worry you. As NuSkin explains, you need to understand that “your business is a building process and you may not have all the momentum you want immediately.” A social media strategy is one that pays off over time.[read more]

Earth Day: The Global Impact of Social Media

April 22, 2014 by Lauren Mikov

Earth Day

Social networks are more than just tools to keep us in touch. They have created a global network of connections - a digital manifestation of the "six degrees" concept. It can be easy to focus on the negative, but this Earth Day, let's look at some of the amazing things social media is doing for the world.[read more]

exclusive

What to Do When Your Social Media Manager Quits

April 22, 2014 by Travis Huff

When your social media manager quits.

You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she’s taking a job overseas. Don’t panic! Here’s an easy five-point plan to save your sanity and keep your campaigns on track.[read more]

exclusive

Twitter's New Design Updates: Bringing in a More "Facebookish" Experience

April 22, 2014 by Eric Haskell

Twitter's looking Facebookish

Twitter has brought about a change in its appearance. Despite a few positive aspects, the new look resembles Facebook a lot. Although it might be the safer choice to implement an already-tested platform, the design lacks an innovative touch.[read more]

Why Social Proof Matters for Content Marketers

April 22, 2014 by Derek Smith

Social proof.

We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and there's something special about the immediate validation of social shares. This post explains how to take advantage of Social Proof in your marketing.[read more]

4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler
1

Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.[read more]

How Social Media Amplifies Content Marketing and SEO

April 21, 2014 by Eric Melin

amplify your content

Social media, content marketing, and SEO are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. SEO is all about exposure, but social media can form deeper connections than that.[read more]

5 Undeniable Benefits of Social Media That Businesses Are Not Maximizing

April 21, 2014 by Matthew Kobach

Undeniable benefits of social media.

A strong social media presence promotes customer loyalty. Through the posting of engaging content, current fans become more passionate about your company and the brand. When they engage with your content, it increases the changes that potential customers will see these loyal customers interacting with your pages.[read more]

Alleviating Senior Isolation Through Social Media

April 21, 2014 by Courtland Long

Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis. Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.[read more]

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

April 21, 2014 by Jennifer O'Reilly

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach[read more]

Press Releases: 5 Best Ways to Optimize for Google and SEO

April 21, 2014 by Julia McCoy

Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users.[read more]

44% of Twitter Accounts Have Never Sent a Tweet

April 21, 2014 by Prasant Naidu
2

Why have a Twitter account if you don't tweet?

Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Twopcharts further said that 30% of existing Twitter accounts have sent 1-10 tweets.[read more]

5 Social Media Lessons I Learned from Peter Pan

April 20, 2014 by Lisi Powers

Social media lessons from Peter Pan.

Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.[read more]

exclusive

Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

9 Marketing Tips for Pinterest

April 20, 2014 by Zack Fagan

Pinterest Marketing

Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.[read more]

 
Logo