Social Networks

Your company may not even be taken seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. However, simply maintaining social media accounts for your business is not sufficient.[read more]

On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.[read more]

AHMAD FAIZAL YAHYA / Shutterstock.com

Looking at Google’s social media history, one could speculate that the company just doesn’t have a knack for that particular sector. But Google+ is poised to succeed. Why? Google hasn’t made its newest social network better than any other. They’ve simply made it count for more.[read more]

Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website traffic, correct? Let’s have a look at how it’s done.[read more]

Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors. Executives don’t speak the language of social media. They speak the language of the C-Suite and their audience are shareholders and stakeholders.[read more]

From the moment Yahoo CEO Marissa Mayer announced the $1.1 billion acquisition of Tumblr, the underbelly of the alternative social network bellowed. An avid Tumblr user assures fans not to worry and provides a solution to the advertising question.[read more]

Twitter users who regularly retweet your tweets could be fans or influencers. If they're influencers in your industry, consider reaching out and looking for ways to not only thank them, but reciprocate their gesture. An easy and obvious way is to regularly retweet some of their tweets as well. This is not only good business, it's being a good social citizen.[read more]

Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.[read more]

Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined. So here are five ways to help you incorporate visuals into your social media.[read more]

Marcy Kaptur (D-OH9) tweeted a joke from the White House Correspondents Dinner. But then she erased it 8 minutes later. What if more members of Congress could embrace the boldness of a funny tweet, without running away from it as if scared of their own shadow? We might see more real discussions among our elected officials as they work to solve our very real problems.[read more]

As of today, Twitter sees 200 million plus monthly active users globally, and 120 million plus active mobile users monthly. Together they’re tweeting a billion tweets every two and a half days, but Guy Yalif, Head of Global Product Marketing at Twitter, said it’s the kinds of tweets that matter, not the volume.[read more]

I've always liked that Marissa Mayer. After Monday's news about the Tumblr acquisition and promising not to "screw it up," she posts on the new Yahoo! owned Tumblr to release the news of a major Flickr revamp, stating that they've made strides to make Flickr awesome again. So, what can you expect from the new Flickr?[read more]

All those emails, petitions, fansites, and even banana baskets played a role in bringing back the show by helping Netflix quantify the size of Arrested Development fandom. Netflix has wowed with its marketing campaign, a flurry of tricks (sorry, Gob: illusions) that blur the line between reality and the show.[read more]

Tumblr users are passionate and are worried about what will happen to their platform. Is that passion enough to keep their pages safe from being “Yahoo’ed?” If the deal goes down, Tumblr as you and I once knew it, may be done. Though the spin is that Yahoo will not screw it up.[read more]

For most small B2C establishments, particularly brick-and-mortar retail and dining, social media presents a challenge in terms of authenticity, timeliness and scale. Casey at the pizza place is able to capture pure moments as they happen and deliver them to his online audience, such as a toddler enjoying a slice while wearing a Superman cape.[read more]

As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before. In February 2010, people preferred to share content via email but now sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013.[read more]

Linkedin can be used to search for and find almost every professional business person in the Western World. But Linkedin hides those people who are not closely connected to you and uses this fact as way to get you to upgrade to paid-for accounts. But there is a way around this.[read more]

Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful ones.[read more]

While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Since your customers are interacting with you through electronic media, they need to be able to see the human side of the interaction to trust you and do business with you.[read more]

Yahoo & Tumblr: good luck / shutterstock

The $1 billion dollar purchase of Tumblr by Yahoo appears to be in line with many of the moves Yahoo has made since Marissa Mayer took over as CEO last year. Since then, Yahoo has been looking to cover up a few grey hairs and reconnect with the coveted 18-24 year old demographic.[read more]