Social Networks

In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.[read more]

The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.[read more]

To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, lose valuable time and not achieve your objectives.[read more]

lanier67, Flickr

This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on your feed. To help you monitor mentions of your brand, you can use a tool like Mentions to track your name and get real-time alerts.[read more]

Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.[read more]

You can go “off grid.” You can turn off your email. In unplugging yourself from your social media networks and the online world, I posit what you’re really doing is unplugging your robot friends till you want to deal with them again. Friends have become objects of convenience.[read more]

Flickr’s redesign propelled it in the direction of looking exactly like Facebook would look if images were the only content. I am not denying that Marissa Mayer has brought an incredible amount of fresh ideas and new strategies to reinvigorate Yahoo, but the Flickr property, ignored since its 2005 acquisition, seems to be rebounding in the direction of other platforms.[read more]

Google+ is following its competition with a design change that has everyone up in arms. As usual, some like the changes made while more disapprove. The new design is going to take some getting used to, but the worlds biggest search engine had the best intentions in mind for both businesses and individuals when it came to the very photo-friendly redesign.[read more]

I don’t think I’m being too controversial to say that women drive the majority of e-commerce and social sharing. Yet this infographic asserts that men are driving eCommerce and social sharing, and that a Google Plus share is worth five times what a Facebook share is and nine times what a Pinterest share is worth.[read more]

In a welcome move, Twitter offers advertisers the ability to target users based on key words used in their previous tweets. This holds the promise of getting news of your accounting firm and its services directly to the people who have expressed an interest in them through their own tweets.[read more]

Your company may not even be taken seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. However, simply maintaining social media accounts for your business is not sufficient.[read more]

On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.[read more]

AHMAD FAIZAL YAHYA / Shutterstock.com

Looking at Google’s social media history, one could speculate that the company just doesn’t have a knack for that particular sector. But Google+ is poised to succeed. Why? Google hasn’t made its newest social network better than any other. They’ve simply made it count for more.[read more]

Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website traffic, correct? Let’s have a look at how it’s done.[read more]

Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors. Executives don’t speak the language of social media. They speak the language of the C-Suite and their audience are shareholders and stakeholders.[read more]

From the moment Yahoo CEO Marissa Mayer announced the $1.1 billion acquisition of Tumblr, the underbelly of the alternative social network bellowed. An avid Tumblr user assures fans not to worry and provides a solution to the advertising question.[read more]

Twitter users who regularly retweet your tweets could be fans or influencers. If they're influencers in your industry, consider reaching out and looking for ways to not only thank them, but reciprocate their gesture. An easy and obvious way is to regularly retweet some of their tweets as well. This is not only good business, it's being a good social citizen.[read more]

Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.[read more]

Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined. So here are five ways to help you incorporate visuals into your social media.[read more]

Marcy Kaptur (D-OH9) tweeted a joke from the White House Correspondents Dinner. But then she erased it 8 minutes later. What if more members of Congress could embrace the boldness of a funny tweet, without running away from it as if scared of their own shadow? We might see more real discussions among our elected officials as they work to solve our very real problems.[read more]