About Social Media Today
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How do you sell in a world where you no longer have an informational advantage over customers? In 2013, many of your customers are likely as knowledgeable about your products as you are. They know who your other customers are, who your competitors are, the product specs and how they compare to competitors, and they’re all talking.
Fortunately the same tools your customers use to learn about you and your competitors are just as open for you to learn about them. Social selling gives you the resources to find high value customers, learn what they’re looking for, and sell to them more effectively than ever before. Join as we explore:
- How to combine CRM automation and other new technology with inside sales to develop a competitive strategy
- Whether social media can replace other strategies to fill your pipeline.
- Key points in the sales cycle where social media has replaced traditional strategies
About the Panel:
Jon Ferrara, Founder & CEO, Nimble A relationship entrepreneur at heart, Jon founded GoldMine Software, one of the all-time best selling CRM products. He helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. After seeing the immense power of Social Media and the lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing, Jon founded Nimble to create an extensible Social Business platform.Since its initial launch, Nimble has quickly established itself as a leading Social Relationship Manager. In addition, Jon is a popular speaker at leading industry events, and recently co-authored Wiley’s “Social CRM for Dummies.”
John Philpin, Partner at Reality Works, founder of Beyond Bridges, co-founder of Expert Alumni. Reality Works is a global sales strategy and implementation services firm with unique expertise in phone/online/social selling, Reality Works has helped over 450 clients increase revenue while decreasing costs using Sales 2.0 and Social Sales practices – measurable, predictable, scalable selling combined with better engagement and relationships with customers. John’s experience spans Europe and the USA, with large enterprises, such as CitiBank, GEC and Oracle, ‘technology start-ups’, small businesses, consulting organizations and (occasionally) government. @beyond_bridges
Jim Keenan
Founder and Partner at A Sales Guy Consulting (http://asalesguy.com). He relishes the challenge of taking companies from point A to point B in as little time as possible. He knows it’s no fun when you’re not making your numbers and loves to help sales people and their departments excel. Jim love start-ups and admires the people who start companies. He says: “They are fearless and they are gutsy. It’s a constant learning experience. Entrepreneurs are smart, energetic and have great perspectives.” @keenan
