Tools & Apps

The impeccable Mention Tool is slowly, but surely climbing the popularity ladder owing to its exceptional ability to derive results. The valued supports of two big names in the Internet Marketing industry, SEOmoz and Ahrefs, have helped tremendously.[read more]

smarketing/shutterstock

If you’re in marketing you’ve probably encountered multiple conversations with your sales team about what a qualified lead is, or simply put, defining the handoff process. When should the sales team take over a lead? If you implement Smarketing, it can solve those issues.[read more]

Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website traffic, correct? Let’s have a look at how it’s done.[read more]

It’s so easy to get overwhelmed by numbers. It almost feels like the new binary; we used to speak to computers in 1s and 0s, and now we have thousands of numbers with which to communicate our social media successes or failures. So how do you know which measures to pay attention to, and which ones are more vanity stats?[read more]

Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined. So here are five ways to help you incorporate visuals into your social media.[read more]

Nata Sha / Shutterstock.com

Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”[read more]

Ann Smarty: Owner of MyBlogGuest and SEOSmarty.

Getting many of the SEO and social media experts of today in one place is a great way to compare thoughts and figure out what direction to take your business in the coming months. We asked eight industry leaders the following question: "What new SEO or social media tool (or new feature of a tool) are you most excited about using in 2013?"[read more]

social media meltdown / shutterstock

It’s easy to read about best practices, nod your head in agreement, and then move on. But the fine folks Amy’s Baking Company are in the middle of writing a modern cautionary tale that shows just how important keeping control of your social self really is.[read more]

Blog images

Sick and tired of the same stale stock photos that everyone else uses? Here are a few free resources and techniques for professional do-it-yourself blog post images that will enhance reader engagement and click-throughs to your blog articles.[read more]

If you are using the internet for marketing your painting company, plagiarism and copyright infringement is an issue you will inevitably face twice. Once when you are building your site to make sure you are not using copyrighted material. The second time is every day after that to make sure your unique content is not being used by someone else.[read more]

Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns.[read more]

One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Twitter and LinkedIn accounts, and set schedules for each account. You can then add links to pages or stories, or craft status updates, and allow Buffer to publish those updates according to your predetermined schedule.[read more]

David Robins is CEO and founder of Binfire, a project management tool that focuses on collaborative work. Robins started out with a company for consulting services for data storage and project management in 2008. Two years later, they developed a tool that would make monitoring of work easier and more productive.[read more]

online influencers

How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?[read more]

Happy Mother's Day!/shutterstock

There more ways to show moms mad love on social media than there are web pages in existence. Don’t worry if your mom isn’t active on social networks, there are plenty of ideas that don’t involve sending a tweet.[read more]

One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and marketing agencies to log into and manage one or more Pages.[read more]

Nutshell

Running marketing for a startup comes with its own unique challenges, not the least of which is maintaining a tight budget while attempting to drive a daily influx of new leads. Even fully-funded startups would be wise not to invest too much in an expensive, agency-designed website or a powerful marketing automation solution.[read more]

When social media first began, we all felt a rush of excitement, because we had new and unique channels to interact with the people most important to us. Over the last five years, social media has lost its way: companies have lost sight of the “social” element and instead have focused on networks as media channels through which to broadcast mass communication.[read more]

Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media.[read more]

Richard Margetic, Dell's social media lead

Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]