The Social Business Research Study: Socially Driven Collaboration
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In part two of this two part study, Socially Driven Collaboration, we will build upon the findings published in part one, The Socially Enabled Enterprise: A 2013 Research Study, which explored the changing role of Marketing and IT due to the impact of social business. This study leverages the same body of research (e.g. survey instrument, firmographics, portfolio of respondents, demographics) and examines how the relationship between Marketing and IT / Technology groups has changed in response to the impact of social business. In particular, this study explores how the opportunity for increased collaboration is perceived by each of these groups as their organizations evolve towards becoming socially enabled enterprises.
Follow the discussion on twitter using hashtag #socbizresearch and engage with us on twitter @OracleSocial and @socialmedia2day.
You can download the Socially Driven Collaboration presentation from Eloqua Experience 2013 here.