Instagram Tips for Social Media Marketers
Instagram is a lot more powerful than I originally gave it credit for and it looks like it outweighs Pinterest in content syndication and marketability. Rather than plug useless content with affiliate links and hope users repin, Instagram allows you to share with selected audiences. More importantly, Instagram allows you to share with audiences you’ve already created on other networks including Facebook, Tumblr, Foursquare, and Twitter.
Here are the top Instagram Tips that you can use to make your Instagram campaign tread water. Don’t blindly stumble into Instagram without knowing how to interact and engage people. These instagram tips should help your engagement and increase your followers dramatically.
1 – Scour The Community Before Posting Just like with Twitter trends, Instagram has plenty of trends and tags that allow you to see what is popular. Before quickly flooding your profile with content look around and see what’s popular with the featured users. Your goal should be to become one of them.
2 – Sync Your Social Media Accounts with Instagram Be aware of duplicate posts, but this instagram tip is critical. Allow your instagram updates to be shared via Facebook, Tumblr, Foursquare, and Twitter. If your campaign is rich in multimedia, Tumblr is a must. Foursquare and Twitter will allow you links to the content that otherwise wouldn’t exist. Do not abandon this.
3 – Hashtag Instagram Like Crazy – The Instagram Tags will Transfer to Other Social Media Accounts The final Instagram Tip I’m giving you is to make your content accessible. The best way to do this besides sharing it on other social media platforms and blogs is to hashtag your key terms. It’s Twitter with pictures. Remember this while you’re typing in descriptions.
Bonus Instagram Tip - Don’t Get Lazy. Photo Sharing is not a passive activity. If you’re going to commit to a media strategy – then commit and kick ass. A terrible visual social media campaign can suffocate the entire digital strategy. Connect with our latest campaign on Instagram here and keep posted to see how kids brands can flourish in the space.
Shaun is a Social Media Director located in New York and Editor of his blog, Social Marvels, a website showcasing the best of Social Media. He's been working with brands for years building content strategies, optimizing their current syndication and paid media campaigns, and coaching them on community engagement. He also enjoys reading comic books and pretending he can play the guitar well.