Listen to the audio: (length 00:59:09)

    or download here (right-click, save as)

45% of in-store consumers turn to social platforms on their mobile devices to influence their buying decisions, according to Pew Research. How is your business participating in that conversation? SoMoLo is becoming an essential part of everyone’s marketing strategy, but are you generating location data and using it effectively?

Join our experts as we discuss how geo-location will be an increasingly vital part of your marketing strategy. We’ll identify who the ideal local customers are and where they’re found. You’ll also learn how to tailor and deliver actionable marketing content based on location data before customers make decisions and how to get them to share those decisions with other customers, too. We’ll cover:

  • Examples of effective locally-driven marketing
  • Understanding how Local tech works and the kind of data you can pull
  • Balancing privacy concerns with business objectives
  • Finding the right partnerships for your brand