Fixing The Social Media Plateau
There’s a social cultural shift on the ‘sphere and the ‘webz; have you felt it? More’s the question…are you experiencing a social media sea change plateau yourself?
Many in my community have been on this social engagement and blogging journey for an average of 18 months. For me, it’s almost four years.
When you look at that timeframe doing almost the same thing day in and day out, it’s time to grow or die.
The signs below may be an indication it’s time to step up your game, take it to the next level, and grow or remain complacent. See if these strike a chord and whether you might add a few of your own:
10 Indications You’ve Hit a Social Media Plateau
1. Learning new things becomes more rare; another 20 ways to use Pinterest blog post isn’t providing new insight over what you know now.
2. Your favorite bloggers seem to be echoing the chamber more frequently, and there’s a reason you’re spotting that — you’re ready to grow because you know.
3. Posting wit and banter on the channels is more of a chore and you find yourself sharing posts without reading to keep your Klout score up.
4. Facebook’s continued alterations and altercations have you yawning as you realize other channels may be a better fit.
5. You read some of the posts and shake your head at the nonsense.
6. When you find a new blogger with some awesome content and you write a comment saying so and get crickets in response.
7. When you see a favorite blogger MIA or changing it up so drastically you can’t follow whose writing you’re reading.
8. When whining becomes more the rant and a feeling of morose amplifies emotions in posts.
9. When the Triberr stream is populated with content that boils down to limited scope, repetition and topics you’ve seen already a dozen times.
10. When the road ahead is a question mark.
How To Fix The Social Media Plateau
Not saying you need to feel all of these or any, but when you begin to question your purpose and experience a few of those listed above, consider these possible solutions to fix The Social Media Plateau:
1. Take a hiatus and refocus on your core business. You’ll buy back tons of time; yet, your social brand will suffer.
2. Reduce the time spent on the channels that don’t return much to you. That way, you’re not spread as thin.
3. Guest post on national blogs or other more high-traffic blogs (only after you engage and make a connection with the bloggers’ community, of course).
4. Tackle a whole new area, which can be any or all of the following — web design, analytics/big data, content marketing and lead gen, podcasting, webinars, passive income, affiliate marketing, speaking, e-books/books, and, and, and…
OMYGOSH…look at #4 — there’s my laundry list to push the envelope and avoid a social media plateau! What about you? Did any of that tickle the pink?
Jayme Soulati is a hybrid PR professional offering digital, content and social media marketing powered by public relations and message mapping. She is an award-winning professional blogger and author of Writing with Verve on the Blogging Journey.
She is president of Soulati Media, Inc. and a past president of the Publicity Club of Chicago.
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