About Social Media Today
- NPR has announced their latest project – an integrated social media reporting platform for their health and development beat. Poynter has an interesting story on the new project which can be found at http://www.poynter.org/latest-news/top-stories/185041/nprs-new-global-health-beat-blends-social-media-traditional-reporting/
- LinkedIn is following Facebook’s lead and opening a new office in Dubai. The new office is planned to open in September/October and will focus on the corporate recruiting services side of the business. More information is at http://www.thenational.ae/thenationalconversation/industry-insights/media/social-media-giant-linkedin-connects-with-dubai-bringing-jobs
- Kraft’s sponsorship of the Olympics has reportedly led to an increase of more than 2,500,000 social fans recently, mostly from its Cadbury division. The company utilized Google+ and ran Promoted Trends on Twitter. A Marketing Magazine story highlights the success - http://www.marketingmagazine.co.uk/news/1147152/Cadburys-Olympic-sponsorship-leads-25m-social-media-fans/
- Social shopping platform Boutine announced that they have integrated with Instagram providing users a way to upload personal photos and add them to the virtual collections that have been curated by the site. The “commission-based social platform” adds Instagram to its list of social powerhouses including Twitter and Pinterest. A story on the announcement can be found at http://www.digitaljournal.com/pr/854247 and the updated website is at http://www.boutine.com
- With the RNC kicking off today, you can expect to see a ton of coverage on television and in the newspapers about the convention. Social media is also playing a part this year at the Tampa event including live Facebook booths, a Google media lounge, targeted Twitter accounts and a dedicated YouTube channel at http://www.youtube.com/gopconvention - a local Tampa online news station has a good article highlighting some of the other efforts at http://philadelphia.cbslocal.com/2012/08/27/social-media-takes-followers-inside-the-republican-national-convention/
