About Social Media Today
Monday, September 24 2012
- MWW will host two events during Social Media week in both Los Angeles and Chicago, coming up on September 27. Both are very interesting topics -- The Social CEO and The Power of Brand Advocates -- for more information please visit http://socialmediaweek.org/blog/event/socializing-the-c-suite/#.UFeVta6fXTo
- SocialBakers, a leading social analytics company, has launched a new version of their Builder product providing new features for publishing, monitoring and filtering. For more details, feel free to read http://www.virtual-strategy.com/2012/09/24/socialbakers-launches-new-features-social-media-management-system
- Social analytics firm Dataminr announced that they have received a new round of funding for $13 million from several institutions. The funding will be used to continually improve their sentiment-based financial monitoring products. For more information please read http://www.finextra.com/news/announcement.aspx?pressreleaseid=46406
- As you've probably heard by now, last night during the Emmy's Jimmy Kimmel and Tracy Morgan pulled a "social prank" that had Twitter, Facebook and other social networks rolling. There are many news stories about this, including http://www.wkyc.com/news/article/262457/110/Tracy-Morgan-passing-out-prank-lights-up-social-media
- Some good numbers from last night's Emmy's regarding Social TV including the most popular shows, trending topics, and the aforementioned "social prank" - from Lost Remote, http://www.lostremote.com/2012/09/24/social-tv-highlights-from-the-64th-annual-primetime-emmys/
Tuesday, September 25 2012
- Resolution Media has released the results of a recent study exploring various differences in social commerce on Facebook. The results are available in a white paper located at http://resolutionmedia.com/white-papers/socialmediainsights
- GE Healthcare announced the launch of a new social media campaign targeted at cancer prevention. Focusing on social networks Facebook and Sina Weibo and targeted a handful of hashtags on Twitter, the #GetFit campaign looks at raising awareness globally. More information can be found at the GE site at http://www3.gehealthcare.com/en/Global_Gateway
- LinkedIn yesterday announced the roll out of a new "endorsements" feature that allows members to publicly recognize or endorse one another on the network. David Breger's detailed Linked In blog post gives more information on this new feature, located at http://blog.linkedin.com/2012/09/24/introducing-endorsements-give-kudos-with-just-one-click/
- MySpace has revamped its site with the help from investors Justin Timberlake and Specific Media Group and with a new focus on the arts -- music, poetry, digital photography. A good story about the new redesign is located at http://www.allmediany.com/news/5974-myspace-design-overhaul-social-media-site-tries-again and a video from MySpace showing a peek is at https://new.myspace.com/
- Kentucky Fried Chicken is rolling out its first socia media campaign targeted at raising their profile with the female audience. The "It Doesn't Count If..." campaign includes content on Facebook, Twitter, and a YouTube video that already has more than 50,000 views along with some user submitted content programs. For more information on the new campaign please read http://www.marketingmagazine.co.uk/news/1151525/KFC-first-social-media-campaign-targets-women/
Wednesday, September 26 2012
- Resolution Media has released the results of a recent study exploring various differences in social commerce on Facebook. The results are available in a white paper located at http://resolutionmedia.com/white-papers/socialmediainsights
- GE Healthcare announced the launch of a new social media campaign targeted at cancer prevention. Focusing on social networks Facebook and Sina Weibo and targeted a handful of hashtags on Twitter, the #GetFit campaign looks at raising awareness globally. More information can be found at the GE site at http://www3.gehealthcare.com/en/Global_Gateway
- LinkedIn yesterday announced the roll out of a new "endorsements" feature that allows members to publicly recognize or endorse one another on the network. David Breger's detailed Linked In blog post gives more information on this new feature, located at http://blog.linkedin.com/2012/09/24/introducing-endorsements-give-kudos-with-just-one-click/
- MySpace has revamped its site with the help from investors Justin Timberlake and Specific Media Group and with a new focus on the arts -- music, poetry, digital photography. A good story about the new redesign is located at http://www.allmediany.com/news/5974-myspace-design-overhaul-social-media-site-tries-again and a video from MySpace showing a peek is at https://new.myspace.com/
- Kentucky Fried Chicken is rolling out its first socia media campaign targeted at raising their profile with the female audience. The "It Doesn't Count If..." campaign includes content on Facebook, Twitter, and a YouTube video that already has more than 50,000 views along with some user submitted content programs. For more information on the new campaign please read http://www.marketingmagazine.co.uk/news/1151525/KFC-first-social-media-campaign-targets-women/
Thursday, September 27 2012
- Business Insider is announcing the "30 Biggest Social Media Advertisers" today at the Social Media ROI Conference in New York City. To download the full list of 30 biggest advertisers please visit http://www.businessinsider.com/the-30-biggest-social-media-advertisers-of-2012-2012-9#kellogg-189-billion-impressions-1 A story about the announcement is at http://www.businessinsider.com/the-30-biggest-social-media-advertisers-of-2012-2012-9
- Guinness recently launched a new social media campaign, "the black stuff", to promote the way it is rewarding some of its loyal consumers. The contest includes taking pictures of drinking Guinness beer and then interacting with a dedicated Facebook app in an effort to win a private jet trip to Dublin. Fore more information on this new campaign, please read http://www.marketingmagazine.co.uk/News/MostEmailed/1152357/Guinness-takes-skies-social-media-driven-campaign/
- Hiscox announced the release of a new social media magazine app called "Hiscox Informed" that will provide small businesses with access to "expert opinions and advice" on running a company. Fo more information on this story please visit http://www.sys-con.com/node/2378816
- iPlatform, the Facebook marketing app agency, was recently bought by Betapond in an effort to consolidate service companies around the growing Facebook app development space. More information on this story is at http://www.guardian.co.uk/technology/blog/2012/sep/27/iplatform-bought-betapond?newsfeed=true
- Nissan is planning on having a large social media presence at this year's Paris Auto Show, and has tapped dwinQ's "automated social sharing platform" to help give it a boost. For more information and details on the upcoming "Nissan Social Experience" please read http://nissannews.com/en-US/nissan/usa/releases/nissan-social-experience-at-paris-motor-show-kicks-off-with-google-hangout
- In an interesting mix of social media and "bricks and mortar" commerce, Kellogg's has opened up a "pop-up shop" in London that provides free treats for those people who tweet about the product and brand. For more information on this story http://pymnts.com/briefing-room/commerce-3-0/social-commerce/kellogg-s-trades-tweets-for-treats/
Friday, September 28 2012
- An interesting study out today from Ticketfly on the impact social media is having on music downloads. For more information on this story please visit http://www.hypebot.com/hypebot/2012/09/social-media-the-main-driver-for-edm-ticket-purchases-more-findings-infographic.html or download the inforgraphic at http://www.hypebot.com/.a/6a00d83451b36c69e2017c3230c75f970b-400wi
- California Governor Jerry Brown signed a social media passwords bill into law yesterday, making it illegal for employers and colleges to demand access to social media accounts. There are many articles about this story, one at http://www.legitreviews.com/news/14225/ which also includes and embedded YouTube video.
- The US Patent Office has jumped into the social networking game announcing a brand new website providing forums for subject matter experts to post and answer questions. The website, Ask Patents, is located at http://http//patents.stackexchange.com and a story with more details about the new social network for inventors is located at http://www.lexology.com/library/detail.aspx?g=40a20113-7d5c-4014-846d-428311360b41
- An interesting story about a topical skin care manufacturer that is finding great success with social media marketing on Twitter and Facebok. Elite Serum, makers of Skin Pro, use social media for customer support, marketing and sales. More details can be found at http://www.sbwire.com/press-releases/elite-serum-relies-on-social-media-to-keep-in-contact-with-customers-167437.htm
- Cinemax's new show "Hunted" is rolling out with an integrated social media campaign and social TV hooks. A detailed story about their effort can be found at http://www.lostremote.com/2012/09/28/an-inside-look-at-cinemaxs-social-tv-strategy-for-hunted/
