So there I was on Ad Age, a common occurrence for sure, and I came across two pie charts depicting the changes in Twitter trends from 2009 to 2010... and I was blown away, in a good way that is.

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The data came from, as you can see from the image above, What the Trend, the trend-tracking company that monitors the rank and duration of every single topic that pops up on Twitter's global Trending Topics chart throughout the year.

What blew me away in a good way is the fact that Entertainment went down as a trending topic and Hashtags went up... way up as a matter fact going from just 9% in 2009 to 40% in 2010.

When it comes to Entertainment.. I've written before on this topic Study Finds Celebrities Have Little Twitter Influence & Celebrities, Popularity, Influence - Part 2. For the life of me I don't understand why people follow celebrities but then again there's a lot of things I dont understand.

So I for one a glad to see Entertainent trending lower in Twitter land.

I am equally glad to see Hashtags rising as a trending topic in the Twitterverse.

What this all means, well... I'll share with you how Simon Dumenco summed it up in his column for Ad Age...  "In essence, Twitterers seem more and more interested in entertaining themselves and each other with hashtag musings than tweeting about commercially-produced entertainment."

And I ask you what could be better than entertaining yourself?

Sources: Ad Age & What the Trend