How do you ask the right questions to find the right social media partner? This latest collaboration between Social Media Group and Social Media Today, recorded on Thursday 1/21/10, offers a roadmap for companies looking for outside partners to help develop and implement their social media strategy.

SMG's CEO Maggie Fox and Director of Strategy Doug Walker spoke with SMG client Scott Monty, Ford Motor Company's Global Digital & Multimedia Communications Manager, about what a company like Ford looks for in a social partner.

Ford was recently named 2009's "Most Social Brand of the Year" by the Society for New Communications Research. SMG recently released their "Social Media RFP Template," a resource designed to help companies find the best social media vendor for the job.

Listen to the podcast (or download):



Maggie Fox (@maggiefox), our moderator, is the founder and CEO of Social Media Group, helping businesses navigate the new socially engaged web. She is a leading communications and content expert and a frequent and sought-after speaker on the importance and use of social media in the enterprise.

Scott Monty is Global Digital & Multimedia Communications Manager at the Ford Motor Company, heading up the social media function in corporate communications. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Doug Walker is Social Media Group's Director of Strategy, and has seen the power of viral and word-of-mouth communications first hand - his unique experiment to become the world's leading authority on the subject of Rock Paper Scissors attracted attention form Rolling Stone, CNN, BBC, New York Times, the Wall Street Journal and more. Prior to joining SMG, Doug spent twelve years developing and implementing online strategies for brands including General Motors, Molson Breweries, IBM, Microsoft, Rogers AT&T and Scotiabank.