Get the Picture: How an Infographic Can Improve Your Social Media
One of the biggest and consistent trends this year in social media is image based content. The reason why pictures have such a huge impact on what we do is because our brains consume and process images a lot quicker than text.
Incorporating images in blog posts and articles has been known to increase the amount of time individuals are spending on a site. Images are a key factor in any type of social media marketing and advertising strategy. Magazines such as Glamour or Elle are mostly glamorous advertisements for various brands and products, incorporating this strategy into their campaign. Making sure all of the pages on your website have at least one interesting and relevant image will not only help put a face to the words in your content, but it will also give your ratings a boost.
Creating infographics is a great asset for digital marketers and has become a main resource for companies who wish to broaden their marketing horizons. Many brands have been utilizing their graphics team to create relevant and unique images for content they post on their sites. For companies who don’t have a graphics department, there are always ways to make doing it yourself a snap (try PiktoChart as a helpful tool!).
Social media site Pinterest, has recently shown itself to be one of the fastest growing social networks, sending more traffic to other sites than YouTube, Google+ and LinkedIn combined. There are many other up and coming image-based apps that have been climbing up on the marketing charts. As of February 2012, Facebook alone has seen35% more photo engagement than text engagement following the Timeline update. There are also fun apps such as Instagram that allows you to take amazing pictures with your Smartphone and edit them to give the photo the look you want. The popular iPad app, Flipboard, takes your newsfeed stories and other content and lets you see it visually.
Whatever app or website you are using, you can’t escape the image trend for much longer if you want to survive in the social marketing game. What tools have you or your company been using to bring your content to life? Open your eyes; this is the future of marketing.
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