How to Use Twitter for Business and Marketing
Twitter is one of the most popular social networks in the world, so it only makes sense that every marketing professional you’ll run in to is going to tell you that Twitter needs to be a part of your business’ online marketing strategy. If you’ve already started using Twitter for business marketing or it’s something you’re considering, you may want to take the following tips to heart.
Use Twitter For Business and Branding Development
Twitter is a great, unique social media platform for personal use or for business. Twitter is a communication tool where people share thoughts, articles and messages 140 characters at a time. The platform lets you follow people who interest you, and lets others follow you to receive your Tweets.
Your tweets can be just about anything, and can include photos, videos from YouTube and links to anything you’d like to share. Just remember, make the most of your space, because you only have 140 characters to get your message across.
Show Off Your Brand in a Professional Way
The first thing you want to do is attempt to obtain your business or brand name on Twitter when your register. The closer you can get the better. As you can see, Taylor Clark is a common name, so I was forced to choose @taylorclarkco instead, which works well since I use a .CO domain name. Most of the time you shouldn’t have any issues obtaining a name, but if you aren’t able to make sure the name you pick is something relevant.
Make Your Profile Page Impressive
Boring profiles are just plain boring, this is no exception on Twitter. You want to show off how great your brand is with great branding and messages on your profile page. Choose a great profile images, most likely your professionally designed logo or a great close up face shot. Avoid using a picture that will leave people confused and wondering who you are. Remember, the key here is brand recognition. I’m not going to engage with you if I can’t recognize you.
If you don’t have a graphic designer working for you, I would recommend checking out a gig on Fiverr to obtain a great looking profile header image and a custom Twitter background. Make the most of your Twitter background image, and include a brand message, URLs to your other profiles and of course a contact number for your business.
Set a Goal and Define Your Purpose
Once you’ve got a great looking profile, you need to figure out exactly what purpose you’d like to serve on Twitter. If you’re entire goal from the start was to push ads and specials and get a few sales, I would suggest trying something else or purchasing some ads on Facebook. When defining your purpose and setting goals for using Twitter for business, it’s important to think about what type of value you could provide to potential followers.
Anyone can sign up for a Twitter account and self promote, instead, try letting your content promote you. Will you use your Twitter business account to share articles from your blog? What about sharing pictures and videos from your recent events? Don’t use Twitter for business ads, promotion and discounts, that’s not what it’s for and you’ll end up wasting your time.
Share Your Profile and Start Following People
In order to gain followers and spread your message, you have to acquire some followers. The first thing you’re going to need to do is share your Twitter business profile on any other social networks you use and get some links up to your Twitter profile on your brand’s website. Make sure any customer who’s interested can find your Twitter profile easily. Remember, if they can’t see it, they probably won’t know it exists.
There are tons of tools available to help you locate followers in your area, but it’s possible to do it manually as well. Use Twitter’s search and discover functions to find topics you’re interested in, that are relevant to your business or your area and start interacting/following the users using those topics. Your goal should be connecting with people who are interested in what you have to offer, these are the people who are most likely to share your Tweets. To learn about some of the more popular social media tools that can help you find followers, take a look at my social media tool reviews.
Share Great, Retweetable Content
If you really want to increase your chances of getting more followers, you need to be sharing content that’s unique, interesting and worth retweeting. Share content from great influencers just as often as you share your own content, don’t be greedy. Don’t spend all of your time tweeting about your business, your own content and making yourself look like a narcissist. There’s nothing wrong with self promotion, that’s why you’re online in the first place, but don’t be so bold and consistent with it. People will be more likely to interact with you if you’re sharing great content and thoughts, not just shameless self promoting tweets.
My name is Taylor Clark and I am a blogger, internet marketer and web designer living in Baton Rouge, LA. I work as an independent contractor and consultant and have worked with businesses ranging from start-ups to Fortune 50 companies to develop consistent branding, improve their online image and expand their company presence online through social media and internet marketing.
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