Coping with Social Media Adoption Issues
One of the consistent problems I notice with Facebook and with social media in general is people’s ability to adopt and adapt to using social media regularly. Facebook has recently undergone some changes, with more changes coming down the pipeline. People’s response to those changes has been universally unhappy. And while people do get used to the changes, it can be hard for small businesses to keep up with the changes, especially when you already have so much to do.
Jay Baer recently proposed that for six months all development of social media technology be put on a moratorium so that people could catch up to the existing technology now. It’s a sensible suggestion, which I agree with, in part because it is so hard to keep up with technology changes, and also because people need to slow down a bit.
Unfortunately I doubt it will be instituted. Different social media companies are more concerned with continuing to develop the technology, even if the users aren’t happy with the results. The attitude is that people will continue to use the technology even if they aren’t happy. It’s not an inaccurate attitude, because while I certainly see people complain about the changing technology and interface, I still see those same people using it a week or two weeks later. I have no doubt that they pick it up quickly, but it also highlights a simple fact: Technology will continue to be developed with the expectation that people will adapt.
I have to admit that I sometimes feel overloaded by all the changes to social media. Keeping up with it can take a lot of time. Yet I also know that I can keep up and that people will expect that I will…not just because I consult on social media, but also because even if I didn’t, this is a medium where people expect to be able to communicate with me.
I’ve found that while I can keep up with the changes, remembering to do everything can be hard. I keep a cheat sheet, to remind me of the changes, and help me continue to develop actions I can take to use the technology effectively. That’s what I also recommend to my clients. That way, you don’t have to remember all of it. You just need to check your cheat sheet.
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