Why Empathy is Important for Your Business Success
If there is one key ingredient for success in your business its empathy. The ability to empathize with a prospect’s pain shows genuine understanding of what s/he is feeling and that you understand that feeling. That kind of understanding builds rapport and that sense of rapport is what allows people to feel connected to each other, and in matters of business allows a person to feel confident in hiring a given business. Empathy is developed through mastering a few key skills.
Listening to someone involves learning how to take in what a person is saying without offering your own commentary, either internal or external. You listen, with the goal of trying to understand, to empathize with what a person is feeling. You hold space with the person.
Questions are another part of how you build empathy. Asking questions shows that you want to know more and that you’re interested in what the person has to say. You ask questions to learn what the person is feeling, what kind of problems the person has, in other words, you want to understand more.
Ask permission before you share ideas on how solve the problem. Just because someone is telling you a problem doesn’t mean they want to hear about your solutions to their problem. Asking permission gives that person an opportunity to decide if s/he wants to hear your solution. It empowers the person and shows that you are aware of how they are feeling and how the problem is affecting them.
Showing empathy and building rapport is how you show people you are interested in them. When they know this, they can then assess whether your services are beneficial to them. More importantly they know you care, which is an essential ingredient for developing a business relationship, or really, any type of relationship.
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