Social Media Secrets Revealed: More Than Just Likes
Your likes and actions online can predict and reveal the type of person you are. The Financial Times (FT) highlights that the personal information available online can help reveal behavioural patterns, actions, and characteristics of individuals. However, should this be encouraging or discouraging to online users?
A study also carried out by a team of scientists funded by Microsoft-research centre shows that user likes on Facebook, for example, predict traits and other characteristics that were not provided in their profile. Therefore supporting the claim by the FT that online information and actions on social media reveal more than what we think it does. Furthermore, according to Michael Kosinski, a computational psychologist at the University of Cambridge’s Psychometrics Centre, similar techniques were used by companies to tailor advertising or services to consumers. But he said online behaviour could also be used to accurately predict deeply personal details. These deductions were made through analyses of data collected from Facebook users that participated in the research.
What does this mean for you an everyday social media and online user:
1. Your level of intelligence can be predicted by how you use social media and the pages you like
2. Your sexuality can be identified
3. Your interests can be predicted
4. Your needs can be better identified by companies as their advertising would be better targeted
5. You can make new "suggested" friends, associations and networks of like minds
Do you think your actions can be predicted by your "likes" on online, and if so is this a good thing?
Social Media Today