About Social Media Today
The Social Customer Interview with Paul Greenberg
Now that social media empowers customers with a powerful voice, companies have to adapt to this multi-channel revolution rather than rely on traditional forms of communicating. Today's social customer understands that sales and marketing now take place in environments where data about them is available, and is likely to know what others have said about your company. Engaging such customers requires considerable savvy about how to improve or and maintain your brand reputation on the social web. Mistrust and misunderstandings can be synonymous, and bad news travels fast through viral networks. Paul Greenberg, author of "CRM at the Speed of Light" and the world's leading analyst on CRM talks to our CEO, Robin Fray Carey, about engaging the saavy social customer with great content, service and products.
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”