The Social Customer Interview with Paul Greenberg
Now that social media empowers customers with a powerful voice, companies have to adapt to this multi-channel revolution rather than rely on traditional forms of communicating. Today's social customer understands that sales and marketing now take place in environments where data about them is available, and is likely to know what others have said about your company. Engaging such customers requires considerable savvy about how to improve or and maintain your brand reputation on the social web. Mistrust and misunderstandings can be synonymous, and bad news travels fast through viral networks. Paul Greenberg, author of "CRM at the Speed of Light" and the world's leading analyst on CRM talks to our CEO, Robin Fray Carey, about engaging the saavy social customer with great content, service and products.