Gapingvoid remains one of my favourite blogs, not just because of the cartoons, but also because he writes worthwhile bits in between them. Without the cartoons it would still be a damn good blog.

I'll quote from yesterday's post.

So all you corporate MBAs out there, here's a little tip. When you planning on how to embrace the brave new world of Web 2.0, the first question you ask yourself should not be “What tools do I use?”

Blogs, RSS, YouTube, Twitter, Facebook- it doesn't matter.

The first question you should REALLY ask yourself is:

“How do I want to change the way I talk to people?”

And hopefully the rest should follow.

Think about it.

[Bonus Link: For a more academic take on social objects, check out this post from Anthropologist, Jyri Engestrom.]

This is good advice, even for people who aren't corporate MBAs.

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