All Posts | Social Media Today
Sign up | Login with →

Twitter

3 Lessons in Customer Service Crayola’s Twitter Can Teach Us

April 24, 2014 by Deborah Sweeney

Crayola crayons.

There’s thinking outside of the box and then there’s thinking outside of the crayon box, the much lesser-known cousin to the infamous idiom. While other companies may be inclined to reap in the benefits of a passing meme’s success and play off of that for awhile, Crayola is more focused on child development.[read more]

5 Twitter Hacks to Grow an Influential Network

April 24, 2014 by Michele Weisman

Twitter hacks.

With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter’s core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes short videos like Vines, photographs and advertisements.[read more]

Why Facebook Is Not Part of My Social Media Strategy

April 24, 2014 by Shell Robshaw-Bryan
3

Goodbye Facebook?

Ask any 20 year old what social network they are using, and Facebook is likely not to rank highly in their list. Econsultancy recently reported that the level of active Facebook usage fell by 3% in the second half of 2013, claiming that the gap between Facebook and it’s rivals is narrowing year-on year.[read more]

The Twitter War in Turkey

April 24, 2014 by Prasant Naidu

Turkey.

Internet censorship is a growing issue in emerging nations. Most of us are fortunate enough to use the internet and social networks to express our thoughts and can vouch for freedom of expression but there are countries who are at war, for years, for freedom of speech and information.[read more]

How US Car Brands Engage Hispanic Consumers

April 24, 2014 by Ashley Cooksley

targeted cultural marketing

With the US still a major figure in the global automotive industry in both production and consumption, auto makers are among brands specifically targeting the Hispanic market. And with good reason – in the US, this group accounts for 20% of new vehicle sales. Here, I turn the spotlight on Ford and Toyota.[read more]

exclusive

Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

exclusive

What to Do When Your Social Media Manager Quits

April 22, 2014 by Travis Huff

When your social media manager quits.

You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she’s taking a job overseas. Don’t panic! Here’s an easy five-point plan to save your sanity and keep your campaigns on track.[read more]

exclusive

Twitter's New Design Updates: Bringing in a More "Facebookish" Experience

April 22, 2014 by Eric Haskell

Twitter's looking Facebookish

Twitter has brought about a change in its appearance. Despite a few positive aspects, the new look resembles Facebook a lot. Although it might be the safer choice to implement an already-tested platform, the design lacks an innovative touch.[read more]

4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler
1

Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.[read more]

How Social Media Amplifies Content Marketing and SEO

April 21, 2014 by Eric Melin

amplify your content

Social media, content marketing, and SEO are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. SEO is all about exposure, but social media can form deeper connections than that.[read more]

44% of Twitter Accounts Have Never Sent a Tweet

April 21, 2014 by Prasant Naidu
2

Why have a Twitter account if you don't tweet?

Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Twopcharts further said that 30% of existing Twitter accounts have sent 1-10 tweets.[read more]

5 Social Media Lessons I Learned from Peter Pan

April 20, 2014 by Lisi Powers

Social media lessons from Peter Pan.

Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.[read more]

Why Has Twitter Launched Facebook-Like Mobile App?

April 20, 2014 by Prasant Naidu

Twitter and Advertising

Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch
2

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

exclusive

5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

exclusive

Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
7

Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

Here Is Why Twitter Bought Social Data Startup Gnip

April 17, 2014 by Prasant Naidu

Twitter bought social data startup Gnip.

“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..[read more]

How to Lose a Follower in 7 Ways

April 16, 2014 by Aimee Woodall
1

Unhappy followers? / shutterstock

What makes someone click the “Unfollow” button on a person’s profile? If you’ve ever wondered something along those lines, you’re in luck. Without further ado, here are the seven ways you can lose a Twitter follower — and what you can do to prevent it.[read more]

exclusive

The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

April 16, 2014 by Andy Newbom

Performing arts is now tweet or perish.

In many endeavors seeing “how the sausage is made’ is a distinct turn-off. Performing arts are entirely different. Seeing backstage and before and after performances, getting to meet the artists themselves and living vicariously through them, adds richness and intensity to the entire experience.[read more]

What Caused the NSFW Tweet from US Airways

April 15, 2014 by Prasant Naidu
5

US Airways' tweet disaster

Goof ups by brands on social media aren’t new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.[read more]

 
Logo