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5 Ways to Take Advantage of Twitter's New Layout

April 15, 2014 by Sharmin Kent

Twitter’s new layout.

Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

5 Tips for Brands to Get the Most Out of Twitter's Latest Update

April 12, 2014 by Mike Lewis

Twitter’s update.

As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to navigate and filter through tweets.[read more]

Twitter to Launch Real Time Pop Up Notifications

April 12, 2014 by Mark Scott

Real time pop up notifications.

On Thursday (10TH April) Twitter announced they are are set to launch pop up notifications for users of twitter.com. The notifications will be in real time and will happen when users are engaging with another user's tweets. People will receive notifications if someone has replied, favourited or retweeted one of their Tweets.[read more]

5 Comedians That You Didn't Know Were Killing It on Social Media

April 11, 2014 by Matthew Kobach

Mindy Kaling and B.J. Novak.

Mike Birbiglia’s Twitter account is a diamond in the rough. While most comedians use their social media pages almost exclusively to promote their own work, Birbiglia’s account is full of funny quips about his own life and his frustrations with Twitter.[read more]

How Will Twitter's "Facebookification" Affect Brands?

April 11, 2014 by Peter Claridge
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Twitter becomes more like Facebook.

The most important new feature for me is the highlighting of the most engaging tweets. I see this as Twitter taking its first step towards making information more relevant. The success of Twitter was due to the short, simple tweets that people could consume easily, but now that the company is publicly listed, it will be under the same pressures as Facebook to monetize its audience.[read more]

How Brands Can Make the Most Out of Twitter's New Features

April 10, 2014 by Jaylee Miguel

Twitter

Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once. There's photo tagging, mobile updates, bigger profile photos, a clutter-free interface and more.[read more]

Twitter Launches Editorial Calendar Tool

April 9, 2014 by Allister Frost

Editorial calendar on Twitter.

Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.[read more]

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Social Advocacy & Politics: Is it the #WorstRate if #NobodyPaysThat?

April 8, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Americans for Tax Fairness came up with an effective counter message against The RATE Coalition's #WorstRate and launched an effective Denial of Hashtag campaign of its own. And not only did Americans for Tax Fairness shut down the RATE Coalition’s hashtag campaign, it got Politico’s Morning Money to report on his hashtag the next day.[read more]

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Three Ways to Connect with Potential Clients via Twitter

April 8, 2014 by Andrew Hutchinson

Connect via Twitter.

There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners? This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up.[read more]

What Twitter Cards Can Do For You

April 7, 2014 by Chris Syme

Twitter Cards

Twitter Cards are part of the recent stable of tools Twitter is offering brands to showcase media-rich content from highlighting important news pieces to embedding a video to downloading a mobile app directly from a tweet. How can Twitter Cards work for you?[read more]

The Art of the Social Media Press Release

April 7, 2014 by Jesse Wynants

Social media press release

Unlike the average press release where you get 300 – 800 words to express your announcement, with social media, you might only have 90 characters, one image, or just seven seconds. Without further ado, here are five ways to get the word out using the social media press release.[read more]

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Drawing the Line: When Live-Tweeting Becomes an Epidemic

April 5, 2014 by Katie Parr

Live-Tweeting Epidemic?

 

When a New York hotel chain announced the debut of a new live-tweeting service for weddings, it immediately sparked a backlash on social media. After all, who would drop $3,000 for a professional tweeter to broadcast their wedding to the world via Twitter?[read more]

The Monday Morning Social Media Checklist

April 5, 2014 by Evan LePage

Monday Morning Checklist

Just as recently as last week Twitter published a blog post called “Got a case of the Mondays? You’re not alone.” The post offered data-backed results showing people are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October.[read more]

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Socially Stephanie: Google Plus and Twitter for Local Businesses

April 4, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie: I run a local services business. Think plumbing, cleaning, the type of business that would be featured on Dirty Jobs. I am having a hard time coming to terms with the idea that social media can actually help my business. It's not sexy. It's not exciting. Why would people want to receive posts about what we do?"[read more]

Social Media Marketing: How to Avoid Being the Worst

April 4, 2014 by Alex Kim

The worst.

My title was a little harsh, but I needed to get your attention and it worked because here you are! When I say “avoid being the worst” I mean, avoid being one of those social media types that you roll your eyes at. How do you decide what to RT? If you had a friend who was constantly bragging, would you find that annoying?[read more]

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Beyond Engagement: Unleashing the Power of Employee Advocacy

April 3, 2014 by Mike Bailey
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Beyond Engagement

Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.[read more]

Make the Most of Twitter: 4 Questions to Ask Before You Tweet

April 3, 2014 by Kimbe MacMaster
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Question you should ask before you tweet.

Every single tweet is an opportunity; an opportunity to build a brand, to start a relationship, to close a deal. So maybe it's time we slow down the content pumping machine and evaluate whether we're really producing the most valuable content on Twitter.[read more]

Famous Couples’ Social Presences

April 3, 2014 by Alex Kim

Khloe Kardashian as seen by Lamar Odom.

Is there anything more nauseating than celebrity PDA? Perhaps celebrity PDA on social media? Famous couples have taken to social media marketing platforms like Twitter and Instagram to share anecdotes, messages of support, and kissy-face selfies with and to the ones they love.[read more]

 
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