Twitter

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.[read more]

When it comes to growing business, business owners perceive having 2 million engaged Facebook fans more valuable than a Super Bowl ad, and far more desirable than having the same number of Twitter followers.[read more]

ROI from social media / shutterstock

How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.[read more]

PAO performed at Spire Bushey

Very recently in the UK, Spire Bushey Hospital in Watford used Twitter and Vine to tweet and video live surgery in the OR for educational purposes. Mr Aresh Hashemi-Nejad, an orthopaedic surgeon at Spire Bushey, performed a Periacetabular Osteotomy (PAO), a complex hip operation.[read more]

Joe Kyrillos kept asking his opponent Senator Robert Menendez (D-NJ) to debate him last summer, but Menendez wouldn’t do it. So when Menendez announced he was having an #AskMenendez Twitter town hall, Kyrillos, with the help of the Heritage Foundation Action Fund, announced he was going to use #AskMenendez to have a virtual debate.[read more]

As you may have heard by now, The Onion recently became the latest in a string of large news organizations to be attacked and have their Twitter hacked by the Syrian Electronic Army. They were able to regain control fairly quickly, but in a surprising twist, they also decided to publish a blog post detailing how their security was breached.[read more]

A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”[read more]

Chris Hadfield

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation. If you haven’t followed his exploits, not to worry, he has bestowed upon us an absolutely amazing library of content on Facebook, Twitter and YouTube.[read more]

One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Twitter and LinkedIn accounts, and set schedules for each account. You can then add links to pages or stories, or craft status updates, and allow Buffer to publish those updates according to your predetermined schedule.[read more]

commons.wikimedia.org

On a new microsite, locals (and anyone who’s been to Quebec City, really) are invited to share their secrets, hidden gems or favorite spot, activity or restaurant in the city. It’s an innovative way to embrace collaborative platforms, simple and user-friendly.[read more]

Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.[read more]

Mother's Day

If you’re a flower-buyer, then good for you. You’re set. But, if you plan on keeping your distance from the florist this allergy season, then you might have noticed some of the Mother’s Day marketing floating around this May.[read more]

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience?[read more]

For business companies and online marketers, social networks are tools to help diffuse information and to reach out to a larger audience at virtually no cost. Individuals, even celebrities and politicians, have the freedom to post information about their interests, lifestyles, and little moments in life. But posting publicly about private or sensitive matters places you, or companies, or any renowned personalities at risk.[read more]

Twitter is one of those tricky networks. The users who have been on for the longest time will have more followers than those who are new to the Twitter game. These Twitter tricks will help you get the most out of your Twitter strategy, while increasing engagement and followers.[read more]

The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.[read more]

Richard Margetic, Dell's social media lead

Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]

A Twitter chat is a way for people on Twitter to discuss a topic at a set time and day and to keep track of everyone’s comments and responses by using a hashtag. The great appeal for many is that each comment must be 140 characters or less.[read more]

Here are 5 of my favourite social media campaigns from 2012. All 5 are well known brands. This doesn’t mean that small businesses aren’t running great social media campaigns, it just means that they aren’t getting the same exposure. Remember, the likes of Nike, Heinz and Cadbury all started off as a small business.[read more]

You would think their blog would have been built on the popular WordPress platform, as it is used by millions of others and is extremely search engine friendly. They didn’t. They also didn’t go the Google Blogger Platform route like they had previously. The refreshed Twitter Blog was built in Drupal.[read more]