I am a huge fan of podcasts. They provide a really convenient way to consume often detailed information, on the subjects that I care most about. In fact, i’d say that listening to podcasts is critical in helping me to stay on top of the latest trends, thinking and research in the world of marketing and social media.

As well as staying up to date, podcasts are also massively inspirational. With guest contributors talking about a wide variety of different topics, it is often easy to spot related tangents that I can then go on to explore in greater detail, through my own blog.

marketing podcasts

Unlike articles on websites where we often just dip in and out and skim read, I find podcasts much more involving and crucially, more convenient than reading articles. My life, like most people’s, is massively busy, so the ability to be able to consume marketing content whilst i’m on the go, in particular on  my daily commute, is a real bonus for me. That doesn’t mean I limit my information sources to podcasts, but they are a hugely valuable resource to me and an essential part of my toolkit.

Below you will find some of the benefits of listening to podcasts, followed by a list of the marketing podcasts that I recommend and listen to regularly.

How Can Podcasts Help Content Marketers?

  • They can be listened to passively, e.g. whilst doing other activities like driving, at the gym etc.
  • A great source of inspiration for both content creation and content curation
  • Stay up to date with the latest thinking and news in the areas that interest you
  • Podcasts are highly portable, giving you lots of different listening methods
  • Insight into the techniques that other businesses, peers or thought leaders are using
Best Social Media & Marketing Podcasts

Best Social Media & Marketing Podcasts

A selection of podcasts that I listen to regularly which help me do my job as a marketing consultant more effectively, they are also great for giving me ideas on topics to write about.

 
 
 
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  1.  
    Social Pros Podcast

    Social Pros Podcast

    YOUTILITY Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company's success. You're not competing for attention only against other, similar products. You're competing for attention against everything.

     
     
     
  2.  
    The Marketing Companion podcast

    The Marketing Companion podcast

    "Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment." - Randy Bowden "The marketing equivalent of a Snicker's bar wrapped in bacon. Satisfying, interesting, and leaves you wanting more." - Rosemary O'Neil "Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain!"

     
     
     
  3.  
    Social Triggers Insider Podcast

    Social Triggers Insider Podcast

    Smart entrepreneurs who want to use the web to attract leads and make sales MUST master the fields of psychology and human behavior. And that's why you've got to subscribe to Social Triggers Insider.

     
     
     
  4.  
    Social Media Examiner Podcast

    Social Media Examiner Podcast

    Do you use storytelling in your business? Are you wondering how to use stories in your social strategy? To learn how you can use stories to sell, I interview Gary Vaynerchuk for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.

     
     
     
  5.  
    Digital Marketing Podcast

    Digital Marketing Podcast

    Daniel and Ciaran are back with another round up of great digital marketing tools that they have come across in their online travels. Ciaran also does the first of several terrible impressions in forthcoming episodes. Timeline Js timeline.verite.co Mindmeister mindmeister.com Multi-Screening Experiment odem.chromeexperiments.com Be More Dog [...]

     
     
     
View more lists from Shell Robshaw-Bryan

What podcasts do you regularly listen to? I’d love to hear your suggestions!