— Bio —Richard Sussman is an executive with an 18-year track record in b2b and b2c businesses, working for both start-ups and larger corporations. He has expertise in executive leadership, business development, strategy, big data monetization, digital/tech sales & marketing solutions. He serves as a personal and trusted Advisor to C-suite of global brands and growth companies across verticals.
He's the Founding Board Member for Fractal Sciences, which has developed workflow automation frameworks leveraging real-time decision support and predictive intelligence and is on the Founding Board The Orchard, a data driven ecommerce platform.
From 2012-2013, he served as the Senior Vice President, US Director of Performance Analytics Solutions at Initiative, owned by Interpublic Group (NYSE:IPG), which operates in 100+ countries with over 7B in annual revenue. Mr. Sussman led a national team of digital performance measurement experts, selling solutions to show how marketing works to drive business results (attribution) and use the solutions to deliver more business (optimization), ultimately increasing ROI for client's media investments by covering Paid, Earned (social) & Owned media. Prior to this role, he worked for the Nielsen Company, where he founded their Digital M&E Practice, and served as the VP and Head of the group, responsible for sales and business development. Earlier in his career, Mr. Sussman founded GorillaExchange, Inc., a web 2.0 social entertainment platform, StreamExchange, Inc., the first technology service provider-enabling advertisers to imbed television style commercials into targeted streaming content over the Internet and QuickFlicks.com, a broadband streaming content search engine.
He is an internationally recognized speaker and thought leader for key Digital events, as well as an Advisor and Consultant to various AdTech startups/growth companies. He is a recipient of numerous industry awards including the two time recipient of the ARF Great Mind Award and a graduate of the Harvard Business School.