— Bio —
Richard Sussman is an award-winning executive with an 18-year track record in b2b and b2c start-up and corporate environments.
Expertise in executive leadership, business development, strategy, big data monetization, digital/tech sales & marketing solutions. As a personal and trusted advisor to C-suite of global brands and growth/startup companies across verticals, Richard is successful in turning product innovations into businesses and sales potential into realized revenue.
Most recent, as SVP, US Director of Performance Analytics Solutions at Initiative, an Interpublic Group (NYSE:IPG) network operating in 100+ countries with 43,000+ employees and $7+ B in annual revenues, Richard was leading a national team of digital performance measurement experts (sales/business development & analytics professionals), selling social media, analytics and other digital media AdTech solutions to show how marketing works to drive business results (attribution) and use the solutions to deliver more business (optimization), ultimately increasing ROI for client’s media investments by covering Paid, Earned (social) & Owned media.
Prior to this role, Richard was at The Nielsen Co. as Founding VP & Head of the Digital M&E Practice leading sales and business development for this industry sector. Earlier in his career, Richard was founder of GorillaExchange, Inc. a web 2.0 social entertainment platform and also co-founder of StreamExchange, Inc., the first technology service provider-enabling advertisers to imbed television style commercials into targeted streaming content over the Internet & QuickFlicks.com, a broadband streaming content search engine.
Richard is an internationally recognized speaker and thought leader for key Digital Media events, Advisor and consultant to various AdTech startups/growth companies and he is a Graduate of the Harvard Business School.
Nominated for a 2013 DAA Award for Excellence, 2013 ARF Great Mind Award in the Innovation Category – Awarded with Certificate of Distinction, 2011 ARF Great Mind Award – Awarded Certificate of Distinction and Awarded Nielsen Online's "Best of the Best – in Sales & Business Development Achievement.”