Lorna Li is a Web 2.0 blogger, Search Engine Marketer, Green activist and rainforest crusader. She is the Founder of Search Marketing Salon, a global Web 2.0 network of search-obsessed online marketers. She is passionate about emergent Web technologies and social innovation, particularly around environmental sustainability. She also founded a web magazine about the rainforest. When not hanging with the Indians in the Amazon Basin, she can be spotted at SF Bay Area tech events, Green events, and conscious lifestyle parties.