Title: Internet marketing consultant, freelance writer and author
Company: United States
— Bio —
Paul Chaney is an Internet marketing consultant focused on content marketing, social media and social commerce. He is also a freelance writer, popular speaker and author of four books on the topics of business blogging and social media marketing:
Realty Blogging: Build Your Brand and Outsmart Your Competition, published by McGraw-Hill in 2006.
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley in 2009.
The F-Commerce Handbook: 10 Secrets to Unlocking the Sales Potential of Facebook, published by McGraw-Hill in 2012.
The Social Commerce Handbook: 20 Secrets to Turning Social Media Into Social Sales, also published by McGraw-Hill in October 2012.
Paul provides Internet marketing and social media consulting and training services to small and medium businesses, advertising agencies and non-profit organizations. His expertise lies in effectively combining the conversational marketing aspects of social media with conversion mechanisms that are fully aligned with business objectives.
Paul sits on the board of advisors for the Women’s Wisdom Network, the Social Media Marketing Institute andSmartBrief on Social Media. He is a feature writer forPractical Ecommerce on the topic of social commerce and is Associate Editor of Social Commerce Today, a leading blog covering the topic of social commerce.
Paul is a sought after speaker on the topic of social media marketing. Since 2005, he has led numerous business blogging and social media workshops, including the first ever such seminar to be held in Asia. He was also invited by the U. S. Department of Commerce to lead a series of social media workshops to business people in the Ukraine.
He was technical editor and contributing writer on Buzz Marketing with Blogs For Dummies, the very first book to address blogging from a purely business perspective.
Latest Network Activity
Commented on: Google+: The Best App for Integrated Content Marketing
Steve, I completely agree that G+ has to factor into the marketing mix. I don't see it as an either/or scenario, ...
Commented on: Why Location-Based Social Marketing is Slowly Dying
Deborah, as much as I hate to admit it, you're probably right. Most small businesses (well, many) use Facebook ...
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