Bio: An advocate and evangelist of social media, Jonny created TweetLevel, BlogLevel and the Social Media Index and is the author of a white paper focussing on online influence. His work has featured on CNN, Sky News, the BBC, Reuters, the Guardian, Mashable, AdAge, The Next Web and ReadWriteWeb. Previously at Metia where he created and developed the company’s successful analyst relations division where he led all of Microsoft’s AR in EMEA. Jonny has led a range of campaigns for technology vendors covering both consumer and enterprise segments. His experience on clients include Intel, Xbox 360, HP, Orange, Motorola, Microsoft, Adobe, HDS, Reuters, FileNet, BT, Misys, AMD and Siebel. Prior to this, he worked at Informa, the telecoms analyst house, and as an IT consultant. Understanding how AR has evolved over the past 10 years, Jonny monitors analysts use of social media and publishes a league table of analyst bloggers and tweeters every quarter and has the highest ranked analyst relations blog (Technobabble 2.0),. Jonny is a director and founding member of the Institute of Industry Analyst Relations (IIAR) and is a regular speaker on analyst relations and social media, including the Royal Institute, Forrester’s IT Forum, Oxford University and Social Media Week. Jonny is a Leeds Metropolitan University graduate.