— Bio —
Sign up to get my blogs at www.ymarketingmatters.com. I write on social media marketing trends, tips and best practices. I keep it practical and useful to keep you ahead of the curve.
I opened my own social media and marketing boutique agency in January 2010 providing strategic consulting to businesses on how to dive into the complex world of social media and integrate this into their marketing strategy and outreach.
Today the buzz word is SOCIAL MEDIA. It's a strong marketing tool. It’s too important to ignore, but challenging to get results and ROI for your business.
The question is: Where, how to start? What's the best social media outlet for your business, product or branding? Is it Facebook, Twitter, LinkedIn, or a blog?
That's where I can help.
I have been developing marketing strategies and programs for companies for over 20 years. I started with traditional marketing and advertising and embraced new marketing platforms like online marketing and advertising and now: Social Media. Keeping up with new platforms is an essential part of staying in the game. My marketing strategies and campaigns integrate social media (Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, blogs, etc.), online marketing (advertising, email, pay-per-click and search engine optimization) as well as offline tactics.
I believe social media is not a "magic potion". It takes strategy, time, consistency and patience to get results. Setting the right expectations is key.
And it’s all about integrating your marketing across channels to get the best results.
I'm zealous about planning, tying marketing campaigns to business goals and targets and keeping to a budget.
Social media is here to stay and it definitely needs to be part of your marketing mix.