Bio: Gilchrist is an experienced digital marketing professional who delivers strategy planning and training to businesses and advertising agencies in the UK, Europe and the US. For an SME by using social media and online marketing Gilchrist turned a campaign marketing budget of £35,000 into confirmed sales of £1.2m in 7 weeks; if you would like to know more get in touch or join the conversation on Facebook at: http://facebook.com/TheSocialTailor The nickname “social tailor” was awarded Gilchrist by a colleague and it somehow stuck. He initiates campaigns that drive footfall, site traffic, integrate CRM and carryout brand monitoring. For Social Media experience (look “ColinGilchrist” up on Google or): 2005: Blogging and commenting 2006: Working with MySpace and EMI 2007: Created a Global first in social media - by developing a social network for a business park that alleviated traffic congestion 2008: Facebook applications + 2009: Created Tweetabits.com, the twitter search tool that delivers location specific leads for businesses. Delivering social media marketing strategies around the UK. Spent time with Zappos.com learning how they made $1 billion by developing a specific company culture and hiring policy. 2010: He has worked with local charities to multi-national PLC’s with the soul aim to make those businesses understand how to better integrate social media tools to bring increased productivity, greater sales and happier cared for customers.