177 articles by Dirk Singer

• The Best Things in Life Are Free? When It Comes to Social Media, Some Marketers Still Think So

  Sept. 22, 2011

• Twitter Has an Awareness vs Usage Gap - But Does It Matter?

  June 13, 2011

• European Women 45-54 Lead the Way in Online Social Engagement

  June 11, 2011

• 'CTB', the UK and the Media Trust Issue

  May 21, 2011

• Netherlands Number 1 in Social Media

  May 4, 2011

• Pay Attention to Search Engine Rankings: Top 3 Spots on Google Get 58% of Clicks

  April 23, 2011

• Online Newspaper Articles Command More Attention Than Print

  April 4, 2011

• Research Shows: Location Based Networking, Yes / Location Based Networks, No

  Nov. 5, 2010

• Study Shows: Brands Can Lose the Follower Envy

  Oct. 30, 2010

• Social Media Increases "Face to Face Interaction"

  Oct. 29, 2010

• Facebook reaches 62% of online Americans

  Oct. 23, 2010

• Social network advertising to hit $4.2 billion next year

  Sept. 11, 2010

• Boomers close social media gap

  Aug. 27, 2010

• Facebook to reach saturation point soon? More evidence

  Aug. 26, 2010

• Why should brands bother with Twitter? This table says why

  Aug. 21, 2010

• Foursquare dwarfs Gowalla, but is it the future of check in based networking?

  Aug. 16, 2010

• Twitter's Growth Doubles, Becomes More International

  Aug. 15, 2010

• Is Facebook hitting saturation point?

  Aug. 14, 2010

• Study shows - Women still go to content sites when it matters

  Aug. 8, 2010

• Has Twitter's rise led to a decrease in journalistic standards?

  July 7, 2010

• A new Twitter record - 3282 tweets per second

  June 26, 2010

• After a small blip, Facebook carries on with world domination

  May 5, 2010

• Facebook, Twitter use takes off on mobiles

  March 9, 2010

• There's a war on - pull the ads!

  March 6, 2010

• Forget the 80/20 principle, with Twitter it is 79/7

  Feb. 25, 2010

• An unhappy world?

  Feb. 14, 2010

• Another report predicts a tough year for print media, radio

  Feb. 7, 2010

• 80%+ Twitter accounts inactive, but core users more committed

  Jan. 29, 2010

• Hello Conversationalists

  Jan. 20, 2010

• 95% of 'new news' still from traditional media

  Jan. 12, 2010

• Hello Rabbits!

  Jan. 5, 2010

• 'Social marketing budgets' on the up but blogger relations not a quick hit

  Jan. 2, 2010

• Women get 2/3 of profile views on social media

  Dec. 28, 2009

• Aged 33+? You are more likely to check out God and the Government online

  Dec. 22, 2009

• Survey says: We're all a bunch of content thieves

  Dec. 21, 2009

• Verbal word of mouth and search the main ways for people to discover videos online

  Dec. 16, 2009

• Over 4/10 Europeans want free online content...without even any ads

  Dec. 13, 2009

• Study shows women dominate on social networks

  Nov. 30, 2009

• Research shows how much we love a blamestorm

  Nov. 22, 2009

• European marketers to up online spend, but click throughs still poor

  Nov. 20, 2009

• Study confirms US dominance of Twitter

  Nov. 16, 2009

• Steadfast frugalists here to stay thanks to recession

  Nov. 14, 2009

• Murdoch and Google - a case of cutting off your nose to spite your face?

  Nov. 10, 2009

• Half of us search for brands after seeing them on Twitter

  Nov. 8, 2009

• Happy birthday banner ad...bet you wish click through rates were still 78%

  Oct. 28, 2009

• Twitter and bloggers - most see it as complimentary

  Oct. 26, 2009

• Half of bloggers will post about brands they love or hate

  Oct. 23, 2009

• The artificial blogger / journalist divide - over a third have worked in traditional media

  Oct. 20, 2009

• Save your reputation in 48 hours? You might not even have four

  Oct. 17, 2009

• Haven't clicked on an ad recently? Join 84% of other Internet users

  Oct. 16, 2009

• Coming soon to a virtual world near you - the online dress code

  Oct. 14, 2009

• Social media as it happens

  Oct. 13, 2009

• Print declining in influence but not dead yet while TV still reigns surpreme

  Oct. 10, 2009

• Consumers Need to Hear About You via Social Media... then they'll search for your brand

  Oct. 8, 2009

• Has Twitter's growth rate finally bottomed out?

  Sept. 26, 2009

• Research shows: Newspapers, radio still trump online in terms of credibility

  Sept. 25, 2009

• Talk really is cheap: A simple apology is better than compensation

  Sept. 24, 2009

• The conformity threshold in groups: When between 30-80% of people choose something

  Sept. 22, 2009

• Want to get re-tweeted? Here's the formula

  Sept. 18, 2009

• One for digital-phobes. Make them sit through this

  Sept. 18, 2009

• iPhone users browse the net the most, look at ads the least

  Sept. 14, 2009

• 20% of tweets about brands

  Sept. 14, 2009

• The continued drop in UK newspaper circulations, and the lessons for anyone wanting to charge for content

  Sept. 12, 2009

• Winston the pigeon's social media success

  Sept. 10, 2009

• Nearly half of employers look up job candidates on social networks...but your tweets are probably safe

  Sept. 9, 2009

• Survey claims to show women unmoved by brands on social networks...yet over half have befriended one

  Sept. 8, 2009

• What online newspapers and e-book readers have in common: Consumers value them less than publishers

  Sept. 6, 2009

• A lesson for the media: "website deconstruction"?

  Sept. 4, 2009

• Web Trend Maps: Visualising influence

  Sept. 3, 2009

• Global ad spending to top $13 billion...yet to be effective, freebies seem to be key

  Sept. 2, 2009

• Consumers don't act the same off and online and neither should your marketing £/$

  Sept. 1, 2009

• MyIdea4CA shows both the power and limitation of opening up to the crowd

  Aug. 31, 2009

• BBC Business editor: The advent of the digital news marketplace

  Aug. 30, 2009

• Newspapers get little more than a tenth of their income from digital

  Aug. 26, 2009

• What's Twitter good for? Five things

  Aug. 25, 2009

• Global mobile phone audience passes four billion

  Aug. 24, 2009

• The end of local newspapers doesn't mean the end of local news

  Aug. 22, 2009

• The mobile internet market is there, it's just the technology that still lags behind

  Aug. 22, 2009

• Will the Gap social media band-aid work in revitalising the brand?

  Aug. 18, 2009

• Survey says PR hires must be up on social media to get jobs (and the 3 things I look for)

  Aug. 17, 2009

• Less than 1/20 social networkers pay attention to ads

  Aug. 13, 2009

• Are PRs still partying like it's 1999?

  Aug. 12, 2009

• News applications fastest growing on the iPhone

  Aug. 10, 2009

• The fundamental divide in the marketing community: Whether you see the impact of digital media as tactical or transformational

  Aug. 8, 2009

• How many Twitter friends click on your links? As little as 1%

  Aug. 7, 2009

• Study shows newspaper advertising effective...when consumers are looking for it

  Aug. 4, 2009

• Too many herds in the field?

  Aug. 2, 2009

• UK newspapers: A lot of your online readers are from across the pond

  July 30, 2009

• Twitter's biggest problem: Most people still don't know what it's there for

  July 28, 2009

• The Empire strikes back or the old order's attempt to draw a close to the age of free

  July 27, 2009

• A lesson for social behaviour campaigns. Print based narratives might work better than shock ads

  July 24, 2009

• Consumers annoyed with Internet ads

  July 23, 2009

• Study: Regular mobile phone users fail in almost 2/3 of web tasks

  July 21, 2009

• The future of media and the rise of TV brands

  July 20, 2009

• The FT might not believe in 'free', but Reuters still does

  July 18, 2009

• Murdoch can relax for now. When reporting news, blogs are 2.5hrs behind traditional media

  July 15, 2009

• PwC says stop talking about the death of newspapers and start talking about the rise of news brands

  July 13, 2009

• UK newspaper body to marketers: Pay money to share our links and bring us traffic

  July 11, 2009

• Online word of mouth outstrips every other form of promotion / endorsement

  July 10, 2009

• Communicators: Twitter a 'fad'

  July 9, 2009

• A round up of Twitter stats - 3/4 joined Jan to May 2009, 60%+ in US

  July 8, 2009

• Useful chart - the top 20 countries for social media engagement

  July 7, 2009

• Over a third of Facebook users now 35+, use by seniors at record levels

  July 7, 2009

• Good presentation - Motivating consumers online and 2009 trends

  July 6, 2009

• What's your website good for?

  July 3, 2009

• How trends spread / taking real life dating into virtual worlds

  July 3, 2009

• iPhone users prefer mobile web over print newspapers

  July 2, 2009

• The Iranian Election - 2,024,166 tweets later

  June 30, 2009

• Teens online all the time? Not as much as adults says Nielsen

  June 29, 2009

• New social network - 'This Moment' Will it take off?

  June 27, 2009

• You never know who you might find on Twitter

  June 27, 2009

• Most free iPhone Apps won't even "buy a sandwich" for their makers

  June 25, 2009

• Fortune 100 CEOs "social media slackers"

  June 25, 2009

• Twitter barren territory for online retailers

  June 24, 2009

• £250 for an Internet avatar?

  June 23, 2009

• Lessons from the Iranian elections

  June 13, 2009

• It's official: boring powerpoint decks are better

  June 12, 2009

• Murdoch has spoken. Time for the rest of us to listen?

  June 12, 2009

• A look through the latest Twitter numbers

  June 10, 2009

• The great firewall of China...or should that be the Western workplace

  June 8, 2009

• Some wishful thinking by Rupert Murdoch?

  May 31, 2009

• What if the worst bits of agency / client relationships existed in the real world

  May 30, 2009

• What's more important, time or money?

  May 25, 2009

• Social media reality check

  May 22, 2009

• "Advertising is dead"? Some stats about the consumer turn-off

  May 21, 2009

• Mobile ads and 'app-vertising'

  May 18, 2009

• Social media marketing and circling the wagons

  May 16, 2009

• Here's a marketing challenge: Women's underwear in Saudi Arabia

  May 12, 2009

• Twitter examples from the UAE

  May 10, 2009

• Has the Web created a 'brand bubble'?

  May 8, 2009

• It's not about the paper

  May 7, 2009

• Messages on the wall

  May 3, 2009

• Online video advertising - does it work?

  May 2, 2009

• Twitter to 50 million users by the summer?

  April 24, 2009

• A look at company social media guidelines

  April 24, 2009

• The global media landscape: video, social media, mobile...but show me the money

  April 23, 2009

• Brand Jacking incidents now at 10,000 a week

  April 19, 2009

• The Twitter stampede continues (and Facebook dominates in Europe)

  April 16, 2009

• A specialism too far?

  April 10, 2009

• Today's must read: "The ROI of social media is zero"

  April 9, 2009

• A second life for seniors?

  April 4, 2009

• ThoughtPile

  March 31, 2009

• Ten web content guidelines, from the BBC

  March 21, 2009

• Brands to up social media spending...at least that's the intent

  March 17, 2009

• Facebook starts to beat Google as a traffic driver

  March 12, 2009

• Cut out and keep, six ways to use Twitter

  Feb. 21, 2009

• How social media competitions can be hi-jacked for a good cause

  Feb. 21, 2009

• The project 100

  Feb. 18, 2009

• To sell consumers the vision, make your ad blue

  Feb. 7, 2009

• Has "social media" been talked to death?

  Feb. 6, 2009

• Twitter predictions from 'Mr Tweet'

  Feb. 3, 2009

• Speaking in headlines

  Feb. 2, 2009

• Something for your media plans: the weather forecast

  Jan. 30, 2009

• Newspapers in crisis (again)

  Jan. 25, 2009

• More Internet does not make you smarter

  Jan. 25, 2009

• Imitation and flattery

  Jan. 17, 2009

• This is getting boring, bring on the ads

  Jan. 16, 2009

• Please: DO handle the merchandise

  Jan. 14, 2009

• Are you a pusher or a puller?

  Jan. 10, 2009

• Fuzzy logos and re-brands

  Jan. 7, 2009

• The map of the Internet

  Jan. 4, 2009

• Brands can learn a lot from the US Air Force

  Jan. 1, 2009

• The branded application graveyard

  Dec. 28, 2008

• Who is buying what?

  Dec. 27, 2008

• Twitter and Facebook / Apples and oranges

  Dec. 25, 2008

• Internet videos and emotional engagement

  Dec. 15, 2008

• News media bad at escapism...and selling brands

  Dec. 6, 2008

• Iran, a nation of bloggers

  Nov. 29, 2008

• "Mobikasi" - Street culture from Soweto

  Nov. 7, 2008

• Blogging, what's in a name?

  Nov. 2, 2008

• The man vending machine

  Oct. 26, 2008

• Twitter grows like "wildfire"

  Oct. 23, 2008

• Twitter - why you ignore it at your peril

  Oct. 16, 2008

• What online skills should we all have?

  Oct. 9, 2008

• Germany, France - the strongest 'brands'

  Oct. 6, 2008

• Use the Internet to get off the Internet

  Oct. 2, 2008

• Could we live forever in virtual worlds?

  Sept. 14, 2008