Jillian Ney

— Bio —

Jillian is a doctoral researcher at the University of Strathclyde where she studies the use and influence of social media during purchase decisions. She holds a position as head of research at the Scottish based social networking site KILTR. As a social media researcher, Jillian, has a unique insight into social media consumer behaviour. She uses her research to develop bespoke social media strategies for brands and businesses based on the human behaviours that underpin social interactions. She believes that social media understanding should be accessible to everyone and she believes her work reflects this essential value. Jillian is a regular blogger and has a monthly social media column in women’s entrepreneurial magazine the3rdi. You can find her on Twitter at @jillney.