Dr Jillian Ney
Digital Behavioural Scientist, Dr Jillian Ney Ltd | @drjillianneyDr Jillian Ney is the UK's first Dr of Social Media and a Digital Behavioural Scientist. She helps businesses to understand what's driving customer behaviour by applying people science to digital data.
Finding hacks in social tools and digital data is Dr Jillian's speciality. She firmly believes that there is more to digital data than what the current tools and analytical approaches provide. Dr Jillian has spent her career working to overcome these limitations and to add a layer of behavioural science in the analysis and interpretation of digital data - this additional layer of insight consistently provides superior marketing intelligence for her clients.
She believes that the next revolution is behavioural not technological and works with businesses and business leaders to navigate digital disruption by understanding the primary source of the disruption - behaviour.
You can subscribe to Dr Jillian's personal blog here and follower her on Twitter at @DrJillianNey
24 articles by Dr Jillian Ney
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8 Steps to Better Social Intelligence [Infographic]
May 3, 2016 -
Definitive Social Media Analysis
Jan. 10, 2014 -
Social Media Metrics: The Real Value of Facebook 'Likes'
July 17, 2012 -
Why People Post their Innermost Thoughts on Social Media
May 17, 2012 -
Is Social Media Really that Engaging?
May 11, 2012 -
What's in a Facebook 'Like'? Not a Lot If You Have to Ask for It
Jan. 27, 2012 -
Why?! Do You Have 'Why' in Your Social Media Plan?
Jan. 9, 2012 -
Branded Social Space
Nov. 20, 2011 -
Are the Tides Changing in 'Social'?
Nov. 9, 2011 -
Google+ and the Real Name Debate: Why It Might Be a Good Thing
Sept. 7, 2011 -
Social Media's Great Dividing Gulf
Sept. 1, 2011 -
Why Is It Always About the Pro-active Strategy?
Aug. 12, 2011 -
The KISS of Death in Social Content Creation
Aug. 2, 2011 -
Don't Post the Same Content on all your Social Profiles
July 26, 2011 -
Why People Share Content Online
July 26, 2011 -
Consumer Reviews: Three Reasons to Love them
July 18, 2011 -
Consumer Reviews Facilitated By Social Media: 3 Reasons To Love Them
July 17, 2011 -
Need a Social Media Strategy? 3 Levels of Communication Value
June 29, 2011 -
Need a Social Media Strategy? How Time and Engagement can Help
June 10, 2011 -
Social Branding - Be Complete and Consistent
June 2, 2011 -
A PhD in Social Media
June 2, 2011 -
Need a Social Media Strategy? The Motivated Community Member..
June 2, 2011 -
Need a Social Media Strategy? Start Thinking Community...
June 2, 2011 -
Need a Social Media Strategy? Start Thinking Community...
June 1, 2011