Title: Managing Director
— Bio —
John heads up the Ogilvy’s global, social media solutions practice – Social@Ogilvy. The world’s largest network of social media and business strategists, the team believes in the power and impact of truly integrated social media business solutions. He drives senior client engagements, the development of Ogilvy’s social planning framework, and a global training program for staff and clients, alike. Their work combines deep disciplines like crm, public relations, advertising and shopper marketing and rooted in what drives behavior.
He has developed and executed enterprise marketing and social media strategy for the Ford Motor Company, Nestle, IBM, Coca Cola, and DuPont - including work winning a Silver Lion at Cannes. He has launched a single brand Facebook initiative in 20+ countries, helped telcos in Australia and Greece adopt social care and marketing and consulted with consumer goods marketers in Turkey.
Discovery Channel was one of the first media properties to really experiment with the Web. John was brought in to transform a single Web site into a network of 14 Web properties and communities known as Discovery.com. Live, online expeditions featured reporters posting stories, audio and video from Australia in search of giant spiders and from the bottom of the ocean where they explored the Titanic wreckage for the first time. All while the events were happening. He designed and built online experiences for TLC, Animal Planet, Discovery Kids, Discovery Health, Travel Channel not to mention a host of digital TV network sites and global sites.
His experience creating an online adventure service for kids with Discovery Kids, inspired him to join a startup called HiFusion committed to building a unique school-to-home Internet service for the K-12 community. They sold the company to Sylvan Ventures and he moved onto the next adventure. For him that next adventure is Ogilvy.
In the early nineties, when interactive television was imminent, John headed up the creative studio for Downtown Digital, the joint ITV venture between Viacom and AT&T to invent ITV via the Castro Valley trial.
He created the first Interactive Advertisement for American Express during that ITV trial. John went on to form Media Circus Interactive Advertising in New York during the 1990’s. He created award-winning CD-ROMs including designing the first interactive advertisement on Launch, then a CD-ROM zine, for Sony. He also created the first I-Spy CD-ROM for Scholastic extending the brand into the electronic space and pushing the limits of what an interactive experience could be. At the same time the Internet was exploding. He designed and built complicated transaction sites for Gateway Computers and wild experiments like MTV’s Web service that connected “stringers” all across the country reporting on the music scene in their community (sound a bit like blogging? It should and the year was 1995).
John graduated from the University of Pennsylvania with a Bachelor of Arts in European history and spent a lot of time at the Annenberg School of Communications.
John serves on the board as past president of the Word of Mouth Marketing Association. He teaches graduate studies in Digital Influence at Johns Hopkins University. He publishes a popular social media business blog The Digital Influence Mapping Project - http://johnbell.typepad.com – syndicated to Social Media Today.
Latest Network Activity
- Posted: Two Predictive Analytics Capabilities for Content Marketing
- Posted: Two Approaches to Crowdsourcing Photography for Brands
Commented on: What Defines Social CRM?
Prompted by a tweet, I thought it was agood time to check back into my post shared here through SMT. There is a great ...